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Infrasity

Claude Code Skills for SEO, GEO & Developer Marketing

Free, open-source Claude skills that audit your docs, score your AI discoverability, and run developer-marketing workflows — so your product gets found, parsed, and cited by AI systems.

Claude Compatible GEO Optimized License: MIT GitHub stars Python 3.10+ skills.sh

Skills · Install · Commands · Who it's for · FAQ · Website

Works with: Claude Code · OpenAI Codex · OpenClaw · Hermes Agent[^hermes] · Mistral Vibe[^vibe] · Cursor · Aider · Windsurf · Kilo Code · OpenCode · Augment · Antigravity

dev-gtm-claude-skills


dev-gtm-claude-skills is a collection of open-source Claude Code skills for SEO, GEO (Generative Engine Optimization), AI discoverability, and developer marketing. Each skill is a self-contained package — a SKILL.md that tells Claude when and how to use it, optional Python tooling, and a README with full usage docs. Install once, then run from Claude Code, Claude Desktop, or Claude.ai with a plain-language prompt.

These skills are built for developer-focused companies — DevTools, AI-agent platforms, observability, and B2B SaaS — that need their documentation and content to be cited by AI systems like ChatGPT, Claude, Perplexity, and Gemini, not just indexed by Google.

What is GEO? Generative Engine Optimization is the practice of optimizing content so it gets surfaced and cited by AI answer engines. Traditional SEO tools optimize for search crawlers; these skills audit the signals — structured content, llms.txt, internal linking, and documentation completeness — that LLMs use when deciding what to recommend.

What you can do in one prompt

  • Audit developer docs for SEO and AI discoverability — 33 checks, scored 0–100
  • Score API & SDK documentation quality, endpoint by endpoint
  • Check AI-readinessrobots.txt, llms.txt, and llms-full.txt in one pass
  • Generate 3-month SEO performance reports vs competitors
  • Fix internal linking — find orphan pages and dead-ends, get paste-ready suggestions
  • Produce SEO content briefs as formatted .docx outlines

What Are Claude Code Skills & Agent Plugins?

Claude Code skills (also called agent skills or coding-agent plugins) are modular instruction packages that give AI coding agents domain expertise they don't have out of the box. Each skill in this repo includes:

  • SKILL.md — structured instructions, workflows, and decision frameworks that tell the agent when and how to act
  • Python tools — optional stdlib-only CLI scripts for the skills that crawl, score, or render reports
  • Reference docs — templates, scoring guides, and checklists the skill loads on demand

Because every skill follows the open SKILL.md standard, it isn't locked to a single product. The same package runs in Claude Code, Claude Desktop, Claude.ai, and any other agent that reads the standard (see Multi-Tool Support).

Skills vs Agents

Skills Agents
Purpose How to execute a task What task to do
Scope A single, well-defined workflow An end-to-end job, often composing skills
Example "Follow these 33 checks to audit docs" "Research, write, and review this blog post"

This repo ships several bundles: the SEO/GEO/docs skills under skills/, the full-funnel marketing skills under marketing-skills/, the blog content engine under writing-skills/, a comprehensive SEO suite under seo-skills/, and blog-production agents under agents/.


Table of contents


Multi-Tool Support

Every skill here is written to the open SKILL.md standard, so it isn't tied to a single agent. Claude Code, Claude Desktop, and Claude.ai read the skills natively (see Installation). For every other tool, the repo ships converter and installer scripts under scripts/ — clone the repo, then run the one-liner for your tool.

git clone https://github.com/infrasity-labs/dev-gtm-claude-skills.git
cd dev-gtm-claude-skills

Each script discovers all skills under skills/, marketing-skills/, writing-skills/, notion-skills/, and seo-skills/ and installs them in the format that tool expects.

Tool Tested Skills land in
Claude Code ~/.claude/skills/
Claude Desktop / Claude.ai ZIP upload
Hermes Agent ~/.hermes/skills/
Kilo Code ~/.claude/skills/ (via claudeCodeCompat)
Mistral Vibe ~/.vibe/skills/
OpenAI Codex ~/.codex/skills/
OpenClaw ~/.openclaw/skills/
Augment .augment/skills/ (project-local)
Antigravity ~/.gemini/antigravity/skills/
Cursor 🔜 .cursor/rules/ (project-local)
Aider 🔜 CONVENTIONS.md (project-local)
Windsurf 🔜 .windsurf/skills/ (project-local)
OpenCode 🔜 .opencode/skills/ (project-local)

See full install steps per tool below.


Installation

Most skills need no API keys; the SEO skills that pull live search data use a DataForSEO MCP server (setup below).

Quick install (recommended)

Install every skill in this repo with one command — no cloning, no copying:

npx skills add Infrasity-Labs/dev-gtm-claude-skills

This pulls the latest skills straight into your Claude Code skills directory. Re-run it any time to update. Prefer to install manually or use Claude Desktop / Claude.ai? Use one of the methods below.

Blog skills runtime (agents + scripts)

The writing skills add a /blog content engine built from 30 sub-skills, 5 subagents, and shared Python scripts. npx skills add installs the skill instructions, but the subagents and shared scripts need one extra step so the /blog write pipeline (research → write → SEO → review) runs end-to-end:

# Clone the repository to access the installer
git clone https://github.com/Infrasity-Labs/dev-gtm-claude-skills.git
cd dev-gtm-claude-skills
./scripts/claude-blog-install.sh                  # agents → ~/.claude/agents, scripts → ~/.claude/scripts
pip install -r writing-skills/requirements.txt    # textstat + beautifulsoup4

Use --project to install into the current project's ./.claude/ instead of ~/.claude/ (make sure to run the script from your project's root directory, e.g., path/to/cloned-repo/scripts/claude-blog-install.sh --project), and --dry-run to preview. A few sub-skills need their own credentials — blog-google (Google API OAuth), blog-audio / blog-image (GOOGLE_AI_API_KEY + nanobanana MCP), blog-notebooklm (browser login) — and all degrade gracefully when unconfigured.

Claude Code (manual)

Clone the repo and copy the skill into your Claude Code skills directory.

git clone https://github.com/infrasity-labs/dev-gtm-claude-skills.git

Project-level (available only in the current project):

mkdir -p .claude/skills
cp -r dev-gtm-claude-skills/skills/<skill-name> .claude/skills/

User-level (available across all projects):

mkdir -p ~/.claude/skills
cp -r dev-gtm-claude-skills/skills/<skill-name> ~/.claude/skills/

Skills activate automatically — Claude reads every SKILL.md in .claude/skills/ at the start of each session. Trigger them by describing the task in plain language, or type /<skill-name> directly.

clone repo

Activate skills GIF

Claude Desktop / Claude.ai

Skills upload as ZIP files via Settings → Customize → Skills → Create skill → Upload a skill.

git clone https://github.com/infrasity-labs/dev-gtm-claude-skills.git
cd dev-gtm-claude-skills/skills

# Zip the skill you want to install
zip -r docs-auditor.zip docs-auditor/

Upload the .zip, toggle the skill on, and it's active across all your chats. Uploaded skills stay private to your account; Claude installs any required packages the first time it runs them.

Converting to zip GIF

Add to Claude GIF

DataForSEO MCP (for the live-search skills)

growth-report, blog-post-counter, and api-docs-quality-report pull live search data via a DataForSEO MCP server.

Claude Code — add to .claude/settings.json or ~/.claude/settings.json:

{
  "mcpServers": {
    "dataforseo": {
      "command": "npx",
      "args": ["-y", "@dataforseo/mcp-server"],
      "env": {
        "DATAFORSEO_USERNAME": "your@email.com",
        "DATAFORSEO_PASSWORD": "your_api_password"
      }
    }
  }
}

Claude Desktop — Customize → Connectors → Add Custom Connector:

https://your_email:your_api_password@mcp.dataforseo.com/http

Get credentials at dataforseo.com.

Clay connector (for prospect enrichment and cold-email)

dev-marketing-prospector and cold-email use Clay's data enrichment tools to look up company funding, headcount, tech stack, and verified contact information — replacing manual research across Crunchbase, LinkedIn, and Apollo.

Claude.ai / Claude Desktop — Settings → Customize → Connectors → Connect Clay. Sign in with your Clay account. Once connected, the find-and-enrich-company, ask-question-about-accounts, and find-and-enrich-contacts-at-company tools become available automatically.

Claude Code — add to .claude/settings.json or ~/.claude/settings.json:

{
  "mcpServers": {
    "clay": {
      "command": "npx",
      "args": ["-y", "@clay-hq/mcp-server"],
      "env": {
        "CLAY_API_KEY": "your_clay_api_key"
      }
    }
  }
}

Get your API key at clay.com. Both skills degrade gracefully when Clay is not connected — dev-marketing-prospector falls back to manual web search across all source categories, and cold-email prompts the user for research signals instead.

Notion connector (for saving outputs to your workspace)

competitor-profiling, customer-research, and content-brief save their outputs to Notion as structured databases — competitor profiles become queryable competitive intelligence records, VOC research becomes a searchable quote bank, and content briefs sync to a living Notion database your whole team can filter and reference.

Claude.ai / Claude Desktop — Settings → Customize → Connectors → Connect Notion. Sign in with your Notion account and grant access to the workspaces you want skills to write to. Once connected, the notion-search, notion-create-database, notion-create-pages, and notion-update-page tools become available automatically.

Claude Code — add to .claude/settings.json or ~/.claude/settings.json:

{
  "mcpServers": {
    "notion": {
      "command": "npx",
      "args": ["-y", "@notionhq/notion-mcp-server"],
      "env": {
        "NOTION_API_KEY": "your_notion_integration_secret"
      }
    }
  }
}

Get your integration secret at notion.so/my-integrations. All skills degrade gracefully when Notion is not connected — outputs are returned in chat or saved locally, and each skill appends a 💡 note with setup instructions.

Apify connector (for web scraping — reviews, Reddit, Google Maps)

reddit-comments, competitor-profiling, customer-research, seo-maps, and programmatic-seo use Apify actors to scrape data that WebFetch and Firecrawl can't reliably reach — Reddit threads blocked by rate limits, G2/Capterra/Trustpilot review pages with anti-bot protection, and live Google Maps business listings.

Note: Apify is an official Anthropic connector and is available on Claude Desktop only. It cannot be configured as a Claude Code MCP server.

Claude Desktop — Settings → Customize → Connectors → Connect Apify. Sign in with your Apify account. Once connected, the following actors are available across skills:

Actor Used by
apify/reddit-scraper reddit-comments, customer-research
apify/g2-scraper, apify/capterra-scraper, apify/trustpilot-scraper competitor-profiling, customer-research
apify/google-maps-scraper, apify/google-maps-reviews-scraper, apify/yelp-scraper seo-maps
apify/youtube-scraper, apify/amazon-reviews-scraper customer-research
apify/google-maps-scraper, apify/g2-scraper, apify/capterra-scraper programmatic-seo

All skills degrade gracefully when Apify is not connected — each falls back to WebFetch or Firecrawl and appends a 💡 note explaining what Apify would unlock.

Klaviyo connector (for email template and campaign sync)

emails, churn-prevention, lead-magnets, and onboarding use Klaviyo's MCP tools to read your existing email setup and push new templates directly into your account — auditing existing flows, creating HTML and drag-and-drop templates, building campaigns, and pulling open/click/revenue metrics per flow step.

Note: The Klaviyo MCP can create templates and campaigns but cannot create automated flows. After the skill builds your templates, configure trigger conditions, delays, and branching logic in the Klaviyo UI.

Claude.ai / Claude Desktop — Settings → Customize → Connectors → Connect Klaviyo. Sign in with your Klaviyo account. Once connected, tools like list_email_templates, create_email_template, get_flows, create_campaign, and query_metric_aggregates become available automatically.

Claude Code — add to .claude/settings.json or ~/.claude/settings.json:

{
  "mcpServers": {
    "klaviyo": {
      "command": "npx",
      "args": ["-y", "@klaviyo/mcp-server"],
      "env": {
        "KLAVIYO_API_KEY": "your_klaviyo_private_api_key"
      }
    }
  }
}

Get your private API key at klaviyo.com/account#api-keys-tab. All skills degrade gracefully when Klaviyo is not connected — they output email copy and sequence structure in chat, which you can manually import into any ESP.


Install Steps for Every Tool

All CLI installs start with cloning the repo:

git clone https://github.com/infrasity-labs/dev-gtm-claude-skills.git
cd dev-gtm-claude-skills

Hermes Agent ✅

  1. Run the sync script:
    python3 scripts/sync-hermes-skills.py
  2. Skills are symlinked into ~/.hermes/skills/. Add --copy if you want to delete the repo clone after install.
  3. Open Hermes and describe your task — the agent auto-loads the matching skill. You can also invoke by name: /docs-auditor.

Pass --verbose to see each skill as it syncs, --dry-run to preview without installing.


Kilo Code ✅

  1. In VS Code settings, enable the compatibility flag:
    kilo-code.new.claudeCodeCompat: true
    
    (Search "kilo-code claudeCodeCompat" in the VS Code settings UI.)
  2. Install skills using the standard Claude Code method — either the quick install:
    npx skills add Infrasity-Labs/dev-gtm-claude-skills
    or manual copy to ~/.claude/skills/:
    mkdir -p ~/.claude/skills
    cp -r skills/<skill-name> ~/.claude/skills/
  3. Open a Kilo Code chat and describe your task. Kilo Code reads from ~/.claude/skills/ when claudeCodeCompat is on.

Note: Placing .md files in .kilocode/rules/ only injects passive context — it does not enable skill invocation. The claudeCodeCompat path is the correct approach.


Mistral Vibe ✅

  1. Run the install script:
    ./scripts/vibe-install.sh
  2. Skills are symlinked flat into ~/.vibe/skills/<skill-name>/. Add --copy to copy instead of symlink.
  3. Open Vibe and describe your task, or invoke directly: /docs-auditor. Vibe auto-discovers skills from ~/.vibe/skills/.

Pass --dry-run to preview without installing, --verbose to list each skill.


OpenAI Codex ✅

  1. Generate local symlinks:
    python3 scripts/sync-codex-skills.py
  2. Copy skills to the Codex global directory:
    ./scripts/codex-install.sh
  3. Skills land in ~/.codex/skills/<skill-name>/. Open Codex and describe your task — the model reads the skill automatically.

Use ./scripts/codex-install.sh --dry-run to preview, --list to see all available skills.


OpenClaw ✅

  1. Run the install script:
    ./scripts/openclaw-install.sh
  2. Restart the OpenClaw gateway to pick up the new skills:
    openclaw gateway restart
  3. Verify the skills are visible:
    openclaw skills list
  4. Open an OpenClaw chat and describe your task. The agent auto-loads the matching skill. You can also invoke explicitly: /docs-auditor.

Use --dry-run to preview without installing, --force to overwrite existing skills.


Augment ✅

Augment reads skills from the .augment/skills/ directory inside your project — run these commands from your project root, not from the cloned repo.

  1. Convert skills to Augment format:
    cd /path/to/dev-gtm-claude-skills
    ./scripts/convert.sh --tool augment
  2. Install into your project:
    ./scripts/install.sh --tool augment --target /path/to/your/project
    Skills land in /path/to/your/project/.augment/skills/<skill-name>/SKILL.md.
  3. Open Augment in that project and describe your task — Augment detects the matching skill from .augment/skills/ automatically.

Re-run both commands whenever you want to update to the latest skills. Use --force on install.sh to overwrite.


Antigravity ✅

  1. Convert skills to Antigravity format:
    ./scripts/convert.sh --tool antigravity
  2. Install globally:
    ./scripts/install.sh --tool antigravity
  3. Skills land in ~/.gemini/antigravity/skills/<skill-name>/SKILL.md. Open Antigravity and describe your task — the agent auto-loads the matching skill.

Re-run both commands to update. Use --force on install.sh to overwrite existing skills.


Cursor 🔜 (steps ready, not yet tested)

  1. Convert skills to Cursor .mdc rule format:
    ./scripts/convert.sh --tool cursor
  2. Install into your project:
    ./scripts/install.sh --tool cursor --target /path/to/your/project
    Skills land in /path/to/your/project/.cursor/rules/<skill-name>.mdc.
  3. Open Cursor in that project — rules are applied automatically per the globs and alwaysApply settings in each .mdc file.

Aider 🔜 (steps ready, not yet tested)

  1. Convert all skills into a single CONVENTIONS.md:
    ./scripts/convert.sh --tool aider
  2. Install into your project:
    ./scripts/install.sh --tool aider --target /path/to/your/project
  3. Run Aider with the conventions file:
    aider --read CONVENTIONS.md

Windsurf 🔜 (steps ready, not yet tested)

  1. Convert skills to Windsurf skill bundle format:
    ./scripts/convert.sh --tool windsurf
  2. Install into your project:
    ./scripts/install.sh --tool windsurf --target /path/to/your/project
    Skills land in /path/to/your/project/.windsurf/skills/<skill-name>/SKILL.md.
  3. Open Windsurf in that project and describe your task.

Skills

Ten production-grade skills for SEO, GEO, documentation, and developer-marketing workflows.

Skill Claude skill for… What it does Example trigger
docs-auditor documentation SEO & AI discoverability Audits a developer docs site across 33 checks in 7 categories — AI discoverability, structure, content quality, SEO, internal linking, versioning — and returns a scored 0–100 report with pass/warn/fail per check. Audit the docs at docs.stripe.com
sdk-docs-auditor SDK documentation Audits SDK docs across 6 sections (Installation, Quick Start, Error Handling, Troubleshooting, Examples, Best Practices), scores each 0–100, cross-references gaps, and ships a downloadable HTML report. Audit the SDK docs at docs.example.com
api-docs-quality-report API documentation quality Crawls every endpoint page and scores each across 5 checks. Outputs an interactive HTML report with a scorecard, pattern analysis, top issues, and per-endpoint fix guidance. Run an API docs audit on docs.company.com
growth-report SEO performance reports Generates a 3-month SEO performance report for any domain vs competitors using live DataForSEO data: traffic trends, keyword rankings, top content clusters, and competitive positioning. Generate SEO report for firefly.ai vs spacelift.io
blog-post-counter content research & competitive intel Counts unique blog posts for any company from its sitemap or listing page, with a competitor-comparison mode to benchmark content volume across domains. How many blogs does hackmamba.io have vs infrasity.com
brief-outline-generator SEO content briefs Generates a fully structured SEO content outline and exports it as a formatted .docx with section headings, topic prompts, and angles for a writer to fill in. Generate a content brief for "developer marketing strategy"
llms-txt-checker GEO & AI readiness Audits a domain's AI-readiness by probing robots.txt, llms.txt, and llms-full.txt, scoring each against a structured checklist with a pass/warn/fail report and prioritized fixes. No API keys. Check if stripe.com has llms.txt
orphan-pages-internal-linking-opportunities internal linking Finds all orphan pages (zero incoming internal links) using Ahrefs, clusters them by topic, and generates 3 linking suggestions per orphan with anchor text and placement. Styled HTML report. Run an orphan page audit on example.com/blog/
no-outlinks-audit internal linking Finds dead-end pages (zero outgoing internal links) and generates 3 outgoing link suggestions per page — anchor text, placement, ready-to-paste copy. Styled HTML report. Find pages with no outgoing links on example.com
dev-marketing-prospector prospecting & lead lists Builds an exact-fit prospect list for any developer-focused vertical (AI agents, IaC, DevTools, observability, FinOps…), mapping a real outreach signal and email pain point per company, each sourced with a URL. Prospect AI agent companies, Series A, 50–200 headcount

Marketing skills

A full-funnel pack of 28 developer-marketing skills under marketing-skills/ — covering demand gen, content, lifecycle, conversion, and retention. Install the whole set with the quick install command above.

Skill Claude skill for…
ab-testing Designing A/B tests and building an experimentation program
ad-creative Generating and iterating ad copy at scale for any platform
ads Paid campaign strategy, targeting, and bidding (Google, Meta, LinkedIn)
ai-seo Optimizing content to be cited by ChatGPT, Perplexity, Claude & AI Overviews
analytics Setting up tracking, GA4, events, UTMs, and conversion measurement
churn-prevention Cancel flows, save offers, dunning, and retention strategy
cold-email B2B cold outreach and multi-touch follow-up sequences
community-marketing Building and growing Discord/Slack communities and advocates
competitor-profiling Researching and profiling competitors from their URLs
competitors Building comparison, alternative, and "vs" pages
content-strategy Planning topics, clusters, pillars, and editorial calendars
copywriting Writing and improving landing, pricing, and product page copy
cro Conversion rate optimization for pages and forms
customer-research VOC, personas, JTBD, review mining, and transcript analysis
emails Lifecycle, drip, onboarding, and re-engagement email flows
free-tools Engineering-as-marketing — calculators, graders, and lead-gen tools
launch Product launches, Product Hunt, and go-to-market planning
lead-magnets Gated content, templates, checklists, and opt-in offers
marketing-ideas Brainstorming growth tactics and channels when you're stuck
onboarding Activation, first-run experience, and time-to-value
pricing Pricing, packaging, freemium, and monetization strategy
programmatic-seo Building templated SEO pages at scale from data
referrals Referral, affiliate, and word-of-mouth program design
revops Lead scoring, routing, and marketing-to-sales handoff
sales-enablement Pitch decks, one-pagers, objection handling, and demo scripts
schema Structured data and JSON-LD for rich results
seo-audit Technical and on-page SEO audits and diagnostics
social Social content, repurposing, and short-form video scripts

Writing skills

A full blog content engine under writing-skills/30 sub-skills routed by a blog orchestrator, plus 5 production subagents (agents/) and shared Python tooling (scripts/). Dual-optimized for Google rankings (E-E-A-T, Dec 2025 Core Update) and AI citations (GEO/AEO). Invoke everything through /blog <subcommand> — see the /blog command table. The same folder also ships 4 standalone writing skills for copy, social, and prose quality.

These need one extra setup step beyond npx skills add — see Blog skills runtime.

Skill Claude skill for…
blog Orchestrator — routes /blog <subcommand> to the right sub-skill
blog-write Writing new articles from scratch (research → write → SEO → review pipeline)
blog-rewrite Optimizing/refreshing existing posts with anti-AI-detection patterns
blog-analyze 5-category 100-point quality audit with AI-content detection
blog-brief Content briefs with template recommendation and distribution plan
blog-outline SERP-informed outlines with competitive gap analysis
blog-strategy Positioning, topic clusters, and AI-citation surface strategy
blog-calendar Editorial calendars with decay detection and 60/30/10 content mix
blog-cluster Semantic topic-cluster planning + execution (hub-and-spoke)
blog-seo-check Post-writing SEO validation (title, meta, headings, links, OG)
blog-schema JSON-LD schema (BlogPosting, Person, FAQ, Breadcrumb)
blog-geo AI-citation readiness audit with a 0–100 GEO score
blog-audit Full-site blog health assessment across all posts
blog-factcheck Verifying statistics against their cited sources
blog-cannibalization Keyword-overlap / cannibalization detection across posts
blog-repurpose Cross-platform repurposing (social, email, YouTube, Reddit)
blog-persona Writing-voice and persona management (NNGroup framework)
blog-brand Generating BRAND.md + VOICE.md context auto-loaded by all sub-skills
blog-discourse Last-30-days discourse research (API-free via WebSearch)
blog-taxonomy Tag/category management across CMS platforms
blog-chart Inline SVG data-viz charts (internal-only, called by write/rewrite)
blog-image AI image generation/editing via Gemini (nanobanana MCP)
blog-audio Audio narration via Gemini TTS (summary/full/dialogue)
blog-notebooklm Source-grounded research from your NotebookLM documents
blog-google Google API data: PSI, CrUX, GSC, GA4, NLP, YouTube, Keywords
blog-flow FLOW framework prompts (evidence-led, find/optimize/win)
blog-multilingual One-command international publishing (write + translate + localize + hreflang)
blog-translate SEO-optimized translation with format preservation
blog-localize Cultural deep-adaptation per locale (DACH, FR, ES, JA, custom)
blog-locale-audit Multilingual content QA (completeness, hreflang, parity, freshness)

Standalone writing skills

Beyond the /blog engine, writing-skills/ ships 4 standalone craft skills for copy, social, and prose quality — usable on their own, no runtime setup required.

Skill Claude skill for…
ogilvy-copywriting Sales-driven copy, headlines, and landing pages using David Ogilvy's advertising principles
social-media-posts Platform-specific posts for LinkedIn, Facebook, Instagram & Reddit (limits, hooks, hashtags)
reddit-comments Drafting on-brand Reddit comments from a domain + thread, with voice derived from the site
stop-slop Stripping predictable AI writing tells from prose for more human-like output

SEO skills

A comprehensive SEO suite under seo-skills/25 sub-skills routed by a seo orchestrator, plus 18 specialist subagents (agents/), shared Python tooling (scripts/), and 8 optional MCP extensions (seo-skills/extensions/). Dual-optimized for Google rankings (technical SEO, E-E-A-T, Core Web Vitals with INP) and AI visibility (GEO for AI Overviews/ChatGPT/Perplexity). Detects business type (SaaS, e-commerce, local, publisher, agency) and delegates to the right specialists. Invoke everything through /seo <subcommand> — see the /seo command table.

Skill Claude skill for…
seo Orchestrator — routes /seo <subcommand> and runs full-audit delegation
seo-audit-full Full-site audit with parallel subagent delegation (up to 500 pages)
seo-page Deep single-page SEO analysis
seo-technical Technical SEO audit across 9 categories (crawl, index, CWV, JS rendering)
seo-content E-E-A-T and content-quality analysis with AI-citation readiness
seo-content-brief Competitive SEO content briefs with per-section word counts
seo-schema Schema.org detection, validation, and JSON-LD generation
seo-sitemap XML sitemap analysis and generation
seo-images Image SEO, image SERP, and file optimization (WebP/AVIF, IPTC)
seo-geo GEO for AI Overviews, ChatGPT, and Perplexity
seo-plan Strategic SEO planning with industry templates
seo-programmatic Programmatic SEO at scale with thin-content safeguards
seo-competitor-pages Comparison, "vs", and alternatives page generation
seo-local Local SEO — GBP, NAP, citations, reviews, map pack
seo-maps Maps intelligence — geo-grid rank tracking, GBP audit
seo-hreflang Hreflang and international SEO audit/generation
seo-google Google APIs — GSC, PageSpeed, CrUX, Indexing, GA4
seo-backlinks Backlink profile analysis (free: Moz/Bing/Common Crawl)
seo-cluster SERP-based semantic topic clustering (hub-and-spoke)
seo-sxo Search Experience Optimization — page-type mismatch detection
seo-drift SEO drift monitoring — baseline, compare, history
seo-ecommerce E-commerce SEO — product schema, marketplace intelligence
seo-dataforseo Live SEO data via DataForSEO (extension)
seo-image-gen AI image generation for SEO assets via Gemini (extension)
seo-flow FLOW framework prompts (evidence-led: find/leverage/optimize/win)

Standalone SEO skill

Alongside the suite, seo-skills/ ships geo-seo-claude — a self-contained SEO/GEO/AEO optimizer (audit, schema generation, metadata validation, keyword/entity extraction, IndexNow) with its own bundled scripts and reference library.

SEO extensions

8 optional MCP extensions under seo-skills/extensions/ add live data and AI-visibility coverage — each installed on demand via its own install.sh:

Extension skill Adds
seo-dataforseo Live SERP, keyword, backlink, and AI-visibility data (DataForSEO MCP)
seo-image-gen AI image generation via Gemini/nanobanana MCP
seo-firecrawl Full-site crawling and site mapping (Firecrawl MCP)
seo-ahrefs Referring domains, backlinks, and organic keywords (Ahrefs MCP)
seo-bing Bing Webmaster Tools + IndexNow submission
seo-seranking AI Share-of-Voice across ChatGPT, Gemini, Perplexity, AI Overviews, AI Mode
seo-profound Time-series LLM citation tracking
seo-unlighthouse Multi-page Lighthouse audits via the Unlighthouse CLI

Web design skills

Four skills for visual design, UI auditing, and site planning. Install via the standard Claude Code or CLI method — they live in web-design/.

Skill What it does Example prompt
frontend-design Distinctive visual design direction, typography, palette, and aesthetic choices for new UI or redesigns. Rejects templated defaults. Give me frontend design direction for a devtools dashboard
landing-page-auditor Audits any landing or service page across 48 checks in 10 categories — LLM/AI discoverability, GEO readiness, content clarity, schema, internal linking, freshness, and technical hygiene. Audit the landing page at stripe.com/payments
site-architecture Plans page hierarchy, navigation, URL structure, and internal linking for a website or product. Use when figuring out what pages a site needs and how they connect. Plan the site architecture for a B2B SaaS docs portal
web-design-guidelines Reviews UI code against accessibility, UX, and web design best practices. Review my UI component for accessibility and UX issues

Product management skills

Eight skills for PM workflows — strategy, PRDs, prioritization, backlog, and growth. Install via the standard Claude Code or CLI method — they live in product-management-skills/.

Skill What it does Example prompt
product-strategist Strategic product leadership toolkit: OKR cascades, quarterly planning, competitive analysis, product vision documents, and team scaling proposals. Build a quarterly OKR cascade for our AI platform
prd-development Builds a structured, engineering-ready PRD from discovery notes — problem, users, solution, and success criteria. Write a PRD for our new API key management feature
prioritization-advisor Chooses the right prioritization framework (RICE, ICE, value/effort, etc.) based on product stage, team context, and decision type. Help me pick a prioritization framework for our early-stage product
agile-product-owner Agile backlog management: user stories, acceptance criteria, sprint planning, velocity tracking, and epic breakdown. Write user stories for our onboarding flow
user-story-mapping Creates a user story map — activities, steps, tasks, and release slices organized around the user journey. Map the user story for our checkout flow
organic-growth-advisor Diagnoses which organic growth path fits the current constraint: new segments, geographies, channels, or products. Uses a 2×2 framework. We've plateaued in our core market — what's the next growth move?
product-manager-toolkit Comprehensive PM toolkit: RICE scoring, customer interview analysis, PRD templates, discovery frameworks, and go-to-market strategy. Help me run a RICE prioritization session
pm-skill-creator Designs a new PM skill through guided conversation — from raw idea to a structured, repo-compliant SKILL.md draft. Help me create a skill for competitive positioning

Notion skills

Seven personal-productivity and workflow skills under notion-skills/ — brain dumps, email triage, meeting notes, SEO content briefs, CLAUDE.md generation, mid-conversation reassessment, and multi-agent workflow scripting. Install via the standard Claude Code or CLI method.

Skill What it does Example prompt
capture Transforms any chaotic brain dump into a clean four-section actionable system (Projects/Ideas, Tasks, Connections, Next Steps). Zero information loss, no upfront intake. brain dump: we need to redesign onboarding, fix the pricing page, interview 5 customers this week…
inbox Full email triage system — builds a personalized taxonomy KB on first run, then classifies, researches senders, and drafts replies (never sends). triage my inbox
reflect Pauses execution mid-conversation and reassesses direction, assumptions, and bias across 5 dimensions. Ends with a concrete continue/pivot/pause recommendation. step back — are we overthinking this?
workflow-builder Designs and writes deterministic multi-agent workflow scripts (.js) for Claude Code's Workflow tool — fan-out, pipeline, loop, and judge-panel topologies. Build a workflow that researches 10 companies and writes a cold email for each
content-brief Generates a fully structured SEO content brief for a target keyword and optionally pushes it to a Notion database. Create a content brief for "developer onboarding best practices"
claude-md-starter Scans the repo, infers tech stack and conventions, asks at most 3 questions, and writes a populated CLAUDE.md from scratch. Generate a CLAUDE.md for this repo
meeting-notes Structured meeting summaries with action items, decisions, and key discussion points. Summarize these meeting notes: [paste]

Coding skills

Seven skills for software engineering workflows — code review, architecture, TDD, and LLM coding best practices. Install via the standard Claude Code method — they live in coding-skills/.

Skill What it does
code-reviewer Automated code review for 13 languages — analyzes PRs for complexity and risk, detects code smells and SOLID violations, generates structured review reports.
pr-review-expert Expert-level pull request review focused on security, correctness, and code quality across any diff or branch.
karpathy-guidelines Behavioral guidelines derived from Andrej Karpathy's observations on LLM coding pitfalls — reduces overcomplication, surfaces assumptions, and enforces verifiable success criteria.
senior-architect Architecture design and analysis toolkit — system design, microservices vs monolith evaluation, dependency analysis, ADRs, and Mermaid/PlantUML/ASCII diagrams.
brainstorming Collaborative dialogue skill for exploring user intent, requirements, and design before any implementation work begins. Use before creating features or building components.
test-driven-development TDD workflow — write the test first, watch it fail, write minimal code to pass. Applies to any feature or bugfix.
using-superpowers Session-start skill that establishes how to find and invoke available skills before responding to any task.

Job search skills

Twenty-seven skills covering the full job search lifecycle — from finding roles and tailoring resumes to writing cover letters, prepping for interviews, and negotiating offers. Install via the standard Claude Code method — they live in job-search/.

Search & Applications

Skill What it does
job-search Automated job search using browser automation — finds roles matching your resume and preferences across job boards.
apply Fills out job applications on Greenhouse, Lever, and Workday end-to-end using browser automation.
application-form-filler Fills individual application form fields with context-aware, tailored answers drawn from your CV and the job description.
network-scan Scans your LinkedIn contacts' companies for matching job openings — parallelized with caching for fast weekly reruns.
job-description-analyzer Analyzes job postings, calculates a match score, identifies skill gaps, and builds an application strategy.

Resume Building

Skill What it does
tailor-resume Full resume tailoring workflow with a profile interview step — fetches the job posting, tailors every section, critiques for AI writing patterns.
resume-tailor Customize a resume for a specific role while maintaining truthfulness — reorders, reframes, and adds keywords from the job description.
resume-ats-optimizer Optimizes resumes for Applicant Tracking Systems and analyzes keyword match against a job posting.
resume-bullet-writer Transforms weak resume bullets into achievement-focused statements with metrics and measurable impact.
resume-formatter Ensures ATS-friendly formatting and produces a clean, scannable resume layout.
resume-quantifier Finds opportunities to add metrics and estimates reasonable numbers when exact data is unavailable.
resume-section-builder Creates targeted resume sections optimized for different experience levels, roles, and industries.
resume-version-manager Tracks multiple tailored resume versions against a master resume and logs which version went where.
tech-resume-optimizer Optimizes resumes specifically for software engineering, product management, and other technical roles.
academic-cv-builder Formats CVs for academic positions — publications, grants, teaching experience, and conference sections.
executive-resume-writer Creates C-suite and VP-level resumes emphasizing strategic leadership, P&L ownership, and board interaction.
creative-portfolio-resume Balances visual design with ATS compatibility for creative, design, and marketing roles.

Cover Letters & Outreach

Skill What it does
cover-letter Full cover letter workflow — fetches the job posting, writes a tailored 250–350 word letter grounded in your resume.
cover-letter-generator Generates a personalized, compelling cover letter directly from a pasted resume and job description.
cold-email-writer Writes personalized cold outreach emails to hiring managers and founders — specific, human, and not a pitch deck.

Research & Prep

Skill What it does
interview-prep-generator Generates STAR stories, role-specific practice questions, and talking points from your resume.
offer-comparison-analyzer Compares multiple job offers side-by-side with total compensation analysis (base, equity, bonus, benefits).
salary-negotiation-prep Researches market rates, builds a negotiation strategy, and writes counter-offer scripts.

Profile & Portfolio

Skill What it does
linkedin-profile-optimizer Optimizes your LinkedIn profile for recruiter searchability, keyword density, and engagement signals.
portfolio-case-study-writer Transforms resume bullets into detailed, narrative portfolio case studies.
career-changer-translator Translates skills and experience from one industry to another, surfacing transferable skills and reframing language.
reference-list-builder Formats professional references correctly and prepares reference sheets and briefing materials.

Product designer skills

Ninety-nine skills covering the full product design and UX practice — from early research and strategy through design systems, interface craft, critiques, accessibility, and handoff. Install via the standard Claude Code method — they live in product-designers/.

Research & Discovery

Skill What it does
user-persona Creates refined user personas from research data with demographics, goals, frustrations, and behavioral patterns.
empathy-map Builds a 4-quadrant empathy map (Says, Thinks, Does, Feels) to synthesize user research into actionable insights.
interview-script Creates structured user interview scripts with warm-up, core exploration, and wrap-up sections.
journey-map Creates end-to-end user journey maps with stages, touchpoints, emotions, pain points, and opportunity areas.
affinity-diagram Organizes qualitative research data into themes, clusters, and insight statements.
user-flow-diagram Creates user flow diagrams showing paths, decisions, and branch logic.
experience-map Maps the full ecosystem of user touchpoints, channels, and relationships across a service.
diary-study-plan Designs diary studies with prompts, duration, participant criteria, and an analysis framework.
card-sort-analysis Analyzes card sorting results to inform information architecture and navigation structure.
survey-design Designs surveys that collect reliable, unbiased quantitative data to validate hypotheses.
summarize-interview Summarizes a user interview transcript into structured insights with key themes, quotes, and action items.
research-repository Builds and maintains a research repository that makes findings findable and reusable across teams.

Strategy & Planning

Skill What it does
design-brief Writes a comprehensive design brief defining problem space, constraints, audience, and success criteria.
design-principles Defines actionable design principles that guide decision-making and resolve trade-offs.
jobs-to-be-done Maps user Jobs-to-Be-Done with functional, emotional, and social dimensions plus outcome expectations.
north-star-vision Articulates a compelling north-star product vision that aligns teams and inspires strategic design decisions.
opportunity-framework Identifies, evaluates, and prioritizes design opportunities using impact-effort frameworks.
business-design Toolkit for thinking and communicating as a designer in a business context — financials, competitive landscapes, defending decisions in the language of value.
competitive-analysis Structured competitive analysis comparing UX patterns, features, strengths, and gaps across rival products.
metrics-definition Defines UX metrics and KPIs that connect design decisions to measurable business and user outcomes.
design-impact-reporting Communicates design's contribution to business and user outcomes in stakeholder-friendly terms.
content-strategy Defines what content a product needs, how it should be structured, and who owns it.
stakeholder-alignment Creates responsibility matrices, decision frameworks, and communication plans to align stakeholders.

UX Laws & Frameworks

Skill What it does
fitts-law Applies Fitts's Law to size and position interactive targets for fast, accurate interaction.
hicks-law Applies Hick's Law to reduce decision time by limiting the number of simultaneous choices presented.
millers-law Applies Miller's Law — chunks information into groups of ~4 to fit working memory limits.
doherty-threshold Applies the Doherty Threshold — keeps system response times under 400ms to maintain user flow.
aesthetic-usability Applies the Aesthetic-Usability Effect — visually polished interfaces are perceived as more usable.
law-of-proximity Applies the Law of Proximity to group related elements through spatial relationships.
law-of-common-region Applies the Law of Common Region to group elements using containers, backgrounds, and boundaries.
von-restorff-effect Applies the Von Restorff Effect to make the most important element distinctly different from its surroundings.

Design System

Skill What it does
color-system Builds a comprehensive color system with palette generation, semantic mapping, and accessibility compliance.
typography-scale Creates a modular typography scale with size, weight, and line-height relationships.
spacing-system Creates a consistent spacing system based on a base unit with contextual application rules.
layout-grid Defines responsive layout grid systems with columns, gutters, margins, and breakpoint behavior.
design-token Defines and organizes design tokens (color, spacing, typography, elevation) with naming conventions and usage guidance.
design-token-audit Audits design token usage across a product for consistency and coverage.
naming-convention Establishes naming convention systems for design elements, components, and tokens.
icon-system Creates an icon system specification covering grid, sizing, naming, categories, and implementation guidance.
illustration-style Defines an illustration style guide with visual language, color usage, and application rules.
motion-system Defines a motion system with duration tokens, easing vocabulary, and reduced-motion handling.
pattern-library Structures pattern library entries with problem context, solution pattern, usage examples, and related patterns.
theming-system Designs theming architecture supporting brand variants, dark mode, and high-contrast modes.
dark-mode-design Designs effective dark mode interfaces with proper color adaptation, contrast, and elevation.
readable-measure Sets optimal line lengths for readability across typography scales and responsive layouts.

Interface Design

Skill What it does
interface-design Craft-first interface design for dashboards, admin panels, SaaS apps, tools, and settings pages — the difference between designed and generated.
interfaces-that-feel Applies an emotional resonance lens to technically correct but flat UIs — prescribes specific changes at the copy, motion, and interaction layer.
information-architecture Designs the structure, hierarchy, and navigation model for a product's content and features.
navigation-patterns Selects and designs navigation patterns matching product structure, user tasks, and platform conventions.
visual-hierarchy Establishes clear visual hierarchy through size, weight, color, spacing, and positioning.
responsive-design Designs adaptive layouts and interactions that work across all screen sizes and input methods.
form-design Designs forms that minimize friction, prevent errors, and guide users to successful completion.
loading-states Designs loading, skeleton, and progressive content reveal patterns.
error-handling-ux Designs error prevention, detection, and recovery experiences.
onboarding-design Designs first-run experiences that get users to value quickly without overwhelming them.
search-ux Designs search experiences that help users find what they need, recover from failure, and refine results.
feedback-patterns Designs system feedback for user actions including confirmations, status updates, and notifications.
data-visualization Designs clear, accessible data visualizations with appropriate chart selection and styling.
animation-principles Applies animation principles to UI motion for purposeful, polished interactions.
gesture-patterns Designs gesture-based interactions for touch and pointer devices.
micro-interaction-spec Specifies micro-interactions with trigger, rules, feedback, and loop/mode definitions.
state-machine Models complex UI behavior as finite state machines with states, events, and transitions.
localization-design Designs interfaces that adapt gracefully to multiple languages, writing directions, and cultural contexts.

Critique

Skill What it does
critique-affordance Critiques a screen's interactive affordances — what looks clickable, state visibility, CTA clarity.
critique-brand-consistency Critiques brand consistency against mood, voice, and token definitions.
critique-color Critiques colour usage — contrast ratios, palette coherence, semantic meaning, and colour accessibility.
critique-composition Critiques composition — balance, whitespace, rhythm, and gestalt principles.
critique-information-density Critiques information density — cognitive load, content prioritisation, and progressive disclosure.
critique-typography Critiques typography — scale usage, readability, consistency, and token compliance.
critique-visual-hierarchy Critiques visual hierarchy — entry point, eye flow, weight distribution, and emphasis.

Testing & Evaluation

Skill What it does
accessibility-audit Comprehensive accessibility audit against WCAG guidelines with severity ratings and remediation steps.
accessibility-test-plan Creates accessibility testing plans covering assistive technologies and WCAG criteria.
a-b-test-design Designs rigorous A/B tests with hypotheses, variants, metrics, and sample size calculations.
heuristic-evaluation Conducts expert heuristic evaluations using Nielsen's heuristics and domain-specific criteria.
usability-test-plan Designs usability test plans with tasks, success metrics, participant criteria, and a facilitation guide.
click-test-plan Designs click/first-click tests to evaluate navigation and information findability.
test-scenario Generates structured usability test scenarios with realistic tasks, success criteria, and facilitation notes.
design-qa-checklist Creates QA checklists for verifying design implementation accuracy.
design-debt-audit Identifies, categorizes, and prioritizes accumulated design inconsistencies and structural problems.
prototype-strategy Chooses the right prototyping fidelity and method for the design question at hand.

Documentation & Handoff

Skill What it does
component-spec Writes detailed component specifications including props, states, variants, accessibility requirements, and usage guidelines.
handoff-spec Creates developer handoff specifications with measurements, behaviors, assets, and edge cases.
design-rationale Writes clear design rationale connecting decisions to user needs, business goals, and principles.
design-review-process Establishes design review gates with criteria, checklists, and approval workflows.
design-critique Facilitates structured design critiques with clear feedback frameworks and actionable outcomes.
documentation-template Generates structured documentation templates for components, patterns, or guidelines within a design system.
wireframe-spec Specifies wireframe layouts with content priority, component placement, and annotation.
anydesign Analyzes any visual source — website, screenshot, Figma file, or image — to extract its design system, tokens, and components into a design.md.
case-study Crafts portfolio-ready case studies that tell the full story of a design project.
presentation-deck Structures compelling design presentations for stakeholders, reviews, and showcases.
service-blueprint Maps the end-to-end service delivery system including frontstage, backstage, and supporting infrastructure.
team-workflow Designs team workflows covering task management, collaboration rituals, and tooling.
version-control-strategy Defines version control strategies for design files, components, and libraries.
design-system-governance Defines how a design system evolves — contribution models, versioning, change management, and deprecation.
design-system-adoption Creates adoption strategies and materials to drive design system usage across teams.
design-sprint-plan Plans and facilitates design sprints from challenge framing through prototype testing.
design-negotiation Advocates for design quality, scope, and time with cross-functional partners using evidence and shared goals.
ux-writing Writes effective UI copy including microcopy, error messages, empty states, and CTAs.
ux-researcher-designer Full UX research and design toolkit — personas, journey mapping, usability testing frameworks, and research synthesis.

Commands

If you've installed the command pack, every skill is also a slash subcommand. The SEO, GEO, and docs skills run under /dev-gtm; the full-funnel marketing skills run under /marketing; the comprehensive SEO suite runs under /seo; the blog content engine runs under /blog; the web design skills run under /web-design; the product management skills run under /pm; the Notion and productivity skills run under /notion; the coding skills run under /coding-skills; the job search skills run under /job-search; and the product designer skills run under /product-designers.

Claude Commands

/dev-gtm — SEO, GEO & docs

Command Description
/dev-gtm docs-audit <url> Run the full 33-check developer docs audit and return a scored report.
/dev-gtm sdk-audit <url> Audit SDK documentation across 6 sections; scored, downloadable HTML report.
/dev-gtm api-audit <url> Crawl every endpoint page and score each across 5 quality checks.
/dev-gtm blog-count <company or domain> Count unique blog posts for one company, or compare a target vs competitors.
/dev-gtm brief-outline <keyword or title> Generate an SEO content outline and export it as a formatted .docx.
/dev-gtm growth-report <domain> [competitors...] 3-month SEO performance report with traffic, keywords, and competitive positioning.
/dev-gtm llms-check <domain> Audit AI-readiness: probe robots.txt, llms.txt, llms-full.txt; scored report.
/dev-gtm orphan-pages <domain> Discover pages with zero incoming internal links; 3 linking suggestions per orphan.
/dev-gtm dead-end-pages <domain> Find pages with zero outgoing internal links; 3 outgoing link suggestions per page.
/dev-gtm prospect <domain or ICP> Build an exact-fit developer-marketing prospect list with signals and pain points.

/marketing — full-funnel growth

Command Description
/marketing seo-audit <domain or url> Diagnose technical & on-page SEO issues.
/marketing ai-seo <url or topic> Optimize for AI search engines & LLM citations.
/marketing schema <url or page type> Add or fix structured data markup.
/marketing programmatic-seo <keyword pattern> Build SEO pages at scale from templates.
/marketing content-strategy <product or niche> Plan what content to create.
/marketing copywriting <page or url> Write or improve marketing copy.
/marketing social <platform or topic> Create & schedule social content.
/marketing lead-magnets <topic or audience> Plan a lead magnet.
/marketing free-tools <product or idea> Plan a free marketing tool.
/marketing ads <product or goal> Paid campaign strategy & targeting.
/marketing ad-creative <product or offer> Generate ad copy variations at scale.
/marketing ab-testing <what to test> Design an A/B test or experiment.
/marketing cro <page url> Improve conversion rate.
/marketing launch <product or feature> Plan a product/feature launch.
/marketing marketing-ideas <product> Brainstorm growth ideas.
/marketing referrals <product> Design a referral/affiliate program.
/marketing community-marketing <product or goal> Plan community-led growth.
/marketing emails <sequence type> Build a lifecycle/drip email flow.
/marketing cold-email <target or offer> Write cold outreach sequences.
/marketing onboarding <product> Optimize post-signup activation.
/marketing churn-prevention <context> Reduce churn & build retention flows.
/marketing customer-research <source or topic> Conduct or analyze customer research.
/marketing competitor-profiling <competitor URLs> Produce structured competitor profiles.
/marketing competitors <you vs competitor> Create comparison/alternative pages.
/marketing analytics <what to track> Set up or audit measurement.
/marketing pricing <product or context> Pricing & packaging strategy.
/marketing revops <context> Lead lifecycle & marketing-to-sales handoff.
/marketing sales-enablement <asset type> Create sales collateral.

/blog — blog content engine

Single entry point for all 30 writing skills. Requires the Blog skills runtime step.

Command Description
/blog write <topic> Write a new post from scratch (research → write → SEO → review).
/blog rewrite <file> Rewrite/optimize an existing post.
/blog update <file> Update an existing post with fresh statistics (routes to rewrite).
/blog analyze <file-or-url> Audit quality with a 0–100 score.
/blog brief <topic> Generate a detailed content brief.
/blog outline <topic> SERP-informed content outline.
/blog strategy <niche> Blog strategy and topic ideation.
/blog calendar [monthly|quarterly] Generate an editorial calendar.
/blog cluster [plan|execute] <seed> Semantic topic-cluster planning + execution.
/blog seo-check <file> Post-writing SEO validation checklist.
/blog schema <file> Generate JSON-LD schema markup.
/blog geo <file> AI-citation readiness audit.
/blog audit [directory] Full-site blog health assessment.
/blog factcheck <file> Verify statistics against cited sources.
/blog cannibalization [dir] Detect keyword cannibalization across posts.
/blog repurpose <file> Repurpose content for other platforms.
/blog persona [create|list|use|show] Manage writing personas and voice profiles.
/blog brand [init|show|update] Generate BRAND.md + VOICE.md context files.
/blog discourse <topic> Research what people said in the last 30 days.
/blog taxonomy [suggest|sync|audit] Tag/category management across CMS platforms.
/blog image [generate|edit|setup] AI image generation via Gemini.
/blog audio [generate|voices|setup] Generate audio narration of a post.
/blog notebooklm <question> Query NotebookLM for source-grounded research.
/blog google [command] [args] Google API data: PSI, CrUX, GSC, GA4, NLP, YouTube.
/blog flow [find|optimize|win|prompts|sync] FLOW framework prompts.
/blog multilingual <topic> --languages <codes> Write + translate + localize + hreflang.
/blog translate <file> --to <codes> SEO-optimized translation.
/blog localize <file> --locale <code> Cultural deep-adaptation.
/blog locale-audit <directory> Multilingual content QA.

/seo — comprehensive SEO suite

Single entry point for the SEO suite. The seo orchestrator detects business type and delegates to specialist subagents in parallel for full audits.

Command Description
/seo audit <url> Full website audit with parallel subagent delegation.
/seo page <url> Deep single-page SEO analysis.
/seo technical <url> Technical SEO audit (9 categories).
/seo content <url> E-E-A-T and content-quality analysis.
/seo content-brief <topic or url> Generate a competitive SEO content brief.
/seo schema <url> Detect, validate, and generate Schema.org markup.
/seo sitemap <url or generate> Analyze or generate XML sitemaps.
/seo images <url or optimize> Image SEO audit, SERP analysis, file optimization.
/seo geo <url> AI Overviews / Generative Engine Optimization.
/seo plan <business-type> Strategic SEO planning.
/seo programmatic [url|plan] Programmatic SEO analysis and planning.
/seo competitor-pages [url|generate] Competitor comparison page generation.
/seo local <url> Local SEO (GBP, citations, reviews, map pack).
/seo maps [command] [args] Maps intelligence (geo-grid, GBP audit, reviews).
/seo hreflang [url] Hreflang / i18n SEO audit and generation.
/seo google [command] [url] Google SEO APIs (GSC, PageSpeed, CrUX, Indexing, GA4).
/seo backlinks <url> Backlink profile analysis (free + DataForSEO).
/seo cluster <seed-keyword> SERP-based semantic clustering and content architecture.
/seo sxo <url> Search Experience Optimization — page-type and persona scoring.
/seo drift [baseline|compare|history] <url> Capture and track SEO changes over time.
/seo ecommerce <url> E-commerce SEO (product schema, marketplace intelligence).
/seo flow [stage] [url|topic] FLOW framework prompts (find/leverage/optimize/win/local).
/seo dataforseo [command] Live SEO data via DataForSEO (extension).
/seo image-gen [use-case] <description> AI image generation for SEO assets (extension).
/seo firecrawl [command] <url> Full-site crawling and site mapping (extension).

/web-design — design & UI

Command Description
/web-design frontend-design <brief or url> Get distinctive visual design direction, typography, and aesthetic guidance.
/web-design landing-page-auditor <url> Audit a page across 48 checks — LLM/AI discoverability, GEO readiness, content clarity, schema, and technical crawlability. Produces a scored HTML report.
/web-design site-architecture <domain or goal> Plan page hierarchy, navigation, URL structure, and internal linking.
/web-design web-design-guidelines <file or pattern> Audit UI code for accessibility, UX, and web design best practices.

/pm — product management

Command Description
/pm strategy <product or context> Drive vision, OKR cascades, quarterly planning, roadmaps, and team scaling.
/pm prd <feature or notes> Build a structured, engineering-ready PRD from discovery notes.
/pm prioritize <context> Choose the right prioritization framework (RICE, ICE, value/effort, etc.).
/pm backlog <story or sprint context> Write user stories, define acceptance criteria, plan sprints, and track velocity.
/pm story-map <product or journey> Build a user story map (activities, steps, tasks, release slices).
/pm growth <growth constraint> Diagnose which organic growth path to pursue next.
/pm toolkit <PM task> RICE prioritization, customer interview analysis, PRD templates, discovery frameworks, and GTM strategy.
/pm create-skill <idea or content> Design a new PM skill through guided conversation.

/notion — productivity & workflow

Command Description
/notion capture Transform a messy brain dump into four structured sections (Projects/Ideas, Tasks, Connections, Next Steps).
/notion inbox Run email triage — first run builds your taxonomy KB, recurring runs classify and draft replies.
/notion reflect Pause mid-conversation for a frank 5-dimension reassessment with a concrete continue/pivot/pause recommendation.
/notion workflow <task> Design and generate a multi-agent Claude Code workflow script for any repeatable multi-step task.
/notion content-brief <keyword> Generate a full SEO content brief and optionally push it to Notion.
/notion claude-md-starter Scan the current repo and auto-generate a populated CLAUDE.md.
/notion meeting-notes Structure raw meeting notes into action items, decisions, and a summary.

/coding-skills — software engineering

Command Description
/coding-skills code-reviewer <repo or file> Analyze PRs for complexity, risk, code smells, and SOLID violations across 13 languages.
/coding-skills pr-review-expert <PR or diff> Expert-level PR review for security issues, correctness, and code quality.
/coding-skills karpathy-guidelines Apply behavioral guidelines to reduce common LLM coding mistakes.
/coding-skills senior-architect <system> Design system architecture, evaluate trade-offs, create diagrams, and write ADRs.
/coding-skills brainstorming <idea or feature> Explore user intent, requirements, and design before any implementation begins.
/coding-skills test-driven-development <feature> Write tests first, watch them fail, then write minimal passing code.
/coding-skills using-superpowers Establish skill discovery and invocation at the start of a session.

/job-search — job search & career

Command Description
/job-search job-search <keyword> Search jobs matching your resume and preferences across job boards.
/job-search apply <job URL> Fill out a Greenhouse, Lever, or Workday application end-to-end.
/job-search application-form-filler <job desc> Fill application form fields from your CV and the job description.
/job-search network-scan <contacts or 'all'> Scan LinkedIn contacts' companies for matching job openings.
/job-search job-description-analyzer <posting> Analyze a job posting, score the match, and identify gaps.
/job-search tailor-resume <job URL> Full resume tailoring workflow — fetches posting, tailors, critiques.
/job-search resume-tailor <job posting> Customize a resume for a specific role.
/job-search resume-ats-optimizer <resume> Optimize for ATS and analyze keyword match.
/job-search resume-bullet-writer <bullets> Transform weak bullets into achievement-focused statements.
/job-search resume-formatter <resume> ATS-friendly formatting and clean scannable layout.
/job-search resume-quantifier <resume> Add metrics and quantified impact to resume bullets.
/job-search resume-section-builder <role> Build targeted sections for different experience levels and roles.
/job-search resume-version-manager <context> Track and manage multiple resume versions.
/job-search tech-resume-optimizer <resume> Optimize for engineering and technical roles.
/job-search academic-cv-builder <CV> Format CVs for academic positions with publications and grants.
/job-search executive-resume-writer <context> C-suite and VP level resume writing.
/job-search creative-portfolio-resume <context> Visual resume balancing design with ATS compatibility.
/job-search cover-letter <job URL> Write a tailored cover letter for a specific job posting.
/job-search cover-letter-generator <resume + JD> Generate a cover letter from resume and job description.
/job-search cold-email-writer <target> Personalized cold outreach emails to hiring managers.
/job-search interview-prep-generator <resume> STAR stories, practice questions, and talking points.
/job-search offer-comparison-analyzer <offers> Compare multiple offers with total compensation analysis.
/job-search salary-negotiation-prep <role> Market rates, negotiation strategy, and counter-offer scripts.
/job-search linkedin-profile-optimizer <profile> Optimize LinkedIn for recruiter searchability and engagement.
/job-search portfolio-case-study-writer <project> Transform resume bullets into portfolio case studies.
/job-search career-changer-translator <industries> Identify transferable skills across industries.
/job-search reference-list-builder <context> Format and prepare professional references.

/product-designers — UX & product design

Command Description
/product-designers user-persona <research> Create user personas from research data.
/product-designers empathy-map <user> Build empathy maps (Says / Thinks / Does / Feels).
/product-designers interview-script <topic> Create structured user interview scripts.
/product-designers journey-map <user + product> End-to-end journey maps with stages and pain points.
/product-designers affinity-diagram <data> Organize research into themes and clusters.
/product-designers user-flow-diagram <task> Create flow diagrams with decisions and branches.
/product-designers experience-map <service> Map full ecosystem of touchpoints and channels.
/product-designers diary-study-plan <topic> Design diary studies for longitudinal research.
/product-designers card-sort-analysis <data> Analyze card sorts for IA decisions.
/product-designers survey-design <hypothesis> Design reliable quantitative surveys.
/product-designers summarize-interview <transcript> Summarize interviews into structured insights.
/product-designers research-repository <context> Build a findable, reusable research repository.
/product-designers design-brief <problem> Write a comprehensive design brief.
/product-designers design-principles <product> Define actionable design principles.
/product-designers jobs-to-be-done <product> Map Jobs-to-Be-Done with full functional, emotional, and social dimensions.
/product-designers north-star-vision <product> Articulate a compelling product vision.
/product-designers opportunity-framework <problem> Identify and prioritize design opportunities.
/product-designers business-design <context> Communicate design in the language of business value.
/product-designers competitive-analysis <product> Compare UX patterns across competitors.
/product-designers metrics-definition <feature> Define UX metrics and KPIs.
/product-designers design-impact-reporting <project> Report design's business contribution to stakeholders.
/product-designers content-strategy <product> Define content structure and ownership.
/product-designers stakeholder-alignment <project> Build alignment with RACI and decision frameworks.
/product-designers fitts-law <interface> Size and position targets for fast, accurate interaction.
/product-designers hicks-law <interface> Reduce decision time by limiting simultaneous choices.
/product-designers millers-law <content> Chunk information to fit working memory limits.
/product-designers doherty-threshold <feature> Keep system response times under 400ms.
/product-designers aesthetic-usability <interface> Polished interfaces feel more usable.
/product-designers law-of-proximity <layout> Group elements through spatial relationships.
/product-designers law-of-common-region <layout> Group elements with containers and backgrounds.
/product-designers von-restorff-effect <interface> Make key elements distinctly different from surroundings.
/product-designers color-system <product> Build a color palette with semantic mapping and a11y compliance.
/product-designers typography-scale <product> Create a modular type scale with size, weight, and line-height.
/product-designers spacing-system <product> Build consistent spacing from a base unit.
/product-designers layout-grid <product> Define responsive grids with columns, gutters, and breakpoints.
/product-designers design-token <system> Define and organize design tokens with naming conventions.
/product-designers design-token-audit <codebase> Audit token usage for consistency and coverage.
/product-designers naming-convention <system> Establish naming rules for components and tokens.
/product-designers icon-system <product> Spec icon grid, sizing, naming, and categories.
/product-designers illustration-style <product> Define illustration visual language and application rules.
/product-designers motion-system <product> Define duration tokens, easing vocabulary, and reduced motion.
/product-designers pattern-library <pattern> Structure pattern library entries with context and examples.
/product-designers theming-system <product> Design theming for brand variants and dark mode.
/product-designers dark-mode-design <interface> Adapt color, contrast, and elevation for dark mode.
/product-designers readable-measure <typography> Set optimal line lengths for readability.
/product-designers interface-design <product> Craft-first design for SaaS apps, dashboards, and tools.
/product-designers interfaces-that-feel <interface> Apply emotional resonance to technically correct but flat UIs.
/product-designers information-architecture <product> Design structure, hierarchy, and navigation model.
/product-designers navigation-patterns <product> Select navigation patterns by task and platform.
/product-designers visual-hierarchy <screen> Establish hierarchy through size, weight, and color.
/product-designers responsive-design <product> Adaptive layouts across all screen sizes.
/product-designers form-design <form> Design forms that minimize friction and prevent errors.
/product-designers loading-states <component> Design skeleton and progressive reveal patterns.
/product-designers error-handling-ux <flow> Design error prevention and recovery experiences.
/product-designers onboarding-design <product> First-run experiences that reach value fast.
/product-designers search-ux <product> Design search with findability and failure recovery.
/product-designers feedback-patterns <product> Confirmations, status updates, and notifications.
/product-designers data-visualization <data> Clear, accessible charts and data displays.
/product-designers animation-principles <interface> Apply animation principles to UI motion.
/product-designers gesture-patterns <touch interface> Design gesture interactions for touch and pointer.
/product-designers micro-interaction-spec <action> Specify micro-interactions with trigger, rules, and feedback.
/product-designers state-machine <component> Model UI behavior as finite state machines.
/product-designers localization-design <product> Design for multiple languages and writing directions.
/product-designers critique-affordance <screen> Critique what looks clickable and CTA clarity.
/product-designers critique-brand-consistency <screen> Critique brand against mood and token definitions.
/product-designers critique-color <screen> Critique contrast, palette, and colour accessibility.
/product-designers critique-composition <screen> Critique balance, whitespace, and gestalt.
/product-designers critique-information-density <screen> Critique cognitive load and content prioritisation.
/product-designers critique-typography <screen> Critique scale, readability, and token compliance.
/product-designers critique-visual-hierarchy <screen> Critique entry point, eye flow, and emphasis.
/product-designers accessibility-audit <product> WCAG audit with severity ratings and remediation steps.
/product-designers accessibility-test-plan <feature> Testing plan covering assistive technologies and WCAG.
/product-designers a-b-test-design <hypothesis> Design A/B tests with metrics and sample sizes.
/product-designers heuristic-evaluation <product> Expert evaluation using Nielsen's heuristics.
/product-designers usability-test-plan <feature> Test plan with tasks, metrics, and facilitation guide.
/product-designers click-test-plan <navigation> First-click tests for navigation findability.
/product-designers test-scenario <feature> Structured usability test scenarios ready to run.
/product-designers design-qa-checklist <release> QA checklist for design implementation accuracy.
/product-designers design-debt-audit <product> Identify and prioritize design inconsistencies.
/product-designers prototype-strategy <question> Choose the right fidelity and prototyping method.
/product-designers component-spec <component> Props, states, variants, and accessibility specification.
/product-designers handoff-spec <design> Dev handoff with measurements, behaviors, and edge cases.
/product-designers design-rationale <decision> Rationale connecting decisions to user needs and goals.
/product-designers design-review-process <team> Review gates with criteria and approval workflows.
/product-designers design-critique <design> Facilitate structured critique sessions.
/product-designers documentation-template <pattern> Generate documentation templates for components.
/product-designers wireframe-spec <screen> Wireframe spec with content priority and annotations.
/product-designers anydesign <URL or image> Extract design system from any visual source.
/product-designers case-study <project> Portfolio-ready design case studies.
/product-designers presentation-deck <project> Compelling design presentations for stakeholders.
/product-designers service-blueprint <service> Map frontstage, backstage, and supporting infrastructure.
/product-designers team-workflow <team> Design team rituals, task management, and tooling.
/product-designers version-control-strategy <files> Version control for design files and libraries.
/product-designers design-system-governance <system> Contribution models, versioning, and deprecation.
/product-designers design-system-adoption <system> Drive design system adoption across teams.
/product-designers design-sprint-plan <challenge> Plan design sprints from brief to prototype.
/product-designers design-negotiation <context> Advocate for design with evidence and shared goals.
/product-designers ux-writing <screen> Microcopy, error messages, empty states, and CTAs.
/product-designers ux-researcher-designer <context> Full UX research and design toolkit.

Who it's for

These skills are built for technical teams who care about being discoverable by AI, not just by Google:

  • DevTool & infrastructure startups measuring whether their docs are LLM-citable
  • AI-agent and LLM platforms that need their API/SDK docs parsed correctly by agents
  • Developer marketing & DevRel teams running SEO + GEO audits without a dedicated SEO hire
  • Technical content teams producing briefs and benchmarking content against competitors
  • Founders who want a fast, honest read on their AI visibility before investing in it

Requirements

  • Claude Code, Claude Desktop, or Claude.ai
  • Python 3.10+
  • Node.js with npx (to run the DataForSEO MCP server locally)
  • A DataForSEO API account — only for the live-search skills: growth-report, blog-post-counter, api-docs-quality-report

Sample outputs

Docs Auditor Growth Report
Docs Auditor running in Claude Code Growth Report running in Claude Code

Repository structure

dev-gtm-claude-skills/
├── assets/                          # Logos, images, and GIFs for this README
├── skills/
│   ├── docs-auditor/
│   │   ├── SKILL.md                 # Agent instructions (Claude reads this)
│   │   ├── README.md                # Human-facing usage docs
│   │   └── references/              # Scoring guide, widget template, fetch strategy
│   ├── sdk-docs-auditor/
│   ├── api-docs-quality-report/
│   ├── growth-report/
│   ├── blog-post-counter/
│   ├── brief-outline-generator/
│   ├── llms-txt-checker/
│   ├── orphan-pages-internal-linking-opportunities/
│   ├── no-outlinks-audit/
│   └── dev-marketing-prospector/
├── marketing-skills/                # 28 full-funnel developer-marketing skills
│   ├── seo-audit/
│   ├── content-strategy/
│   ├── cro/
│   ├── emails/
│   └── …                            # ad-creative, ads, pricing, launch, and more
├── notion-skills/                   # 7 personal-productivity and workflow skills (/notion)
│   ├── capture/                     # brain-dump organizer
│   ├── inbox/                       # email triage system
│   ├── reflect/                     # mid-conversation reassessment
│   ├── workflow-builder/            # multi-agent workflow script generator
│   ├── content-brief/               # keyword → SEO brief → Notion
│   ├── claude-md-starter/           # repo scanner + CLAUDE.md generator
│   └── meeting-notes/               # structured meeting summaries
├── writing-skills/                  # 30 blog/content-engine sub-skills (/blog) + 4 standalone
│   ├── blog/                        # orchestrator
│   ├── blog-write/
│   ├── blog-analyze/
│   ├── ogilvy-copywriting/          # standalone: sales-driven copy
│   ├── social-media-posts/          # standalone: per-platform social posts
│   ├── reddit-comments/             # standalone: on-brand Reddit replies
│   ├── stop-slop/                   # standalone: strip AI writing tells
│   └── …                            # rewrite, brief, schema, translate, and more
├── seo-skills/                      # 25 SEO sub-skills (/seo) + geo-seo-claude + 8 extensions
│   ├── seo/                         # orchestrator
│   ├── seo-audit/                   # full-site audit (installs as seo-audit-full)
│   ├── seo-technical/
│   ├── seo-geo/
│   ├── geo-seo-claude/              # standalone SEO/GEO/AEO optimizer (own scripts)
│   ├── extensions/                  # 8 optional MCP extensions (dataforseo, firecrawl, …)
│   └── …                            # schema, local, maps, backlinks, cluster, and more
├── agents/                          # blog + 18 SEO specialist subagents (Task subagents)
├── data/                            # shared data (e.g., google-updates.json)
├── scripts/                         # shared blog + SEO scripts + multi-tool installers
└── README.md

FAQ

Are these Claude skills free? Yes, every skill is free and MIT-licensed. No license fees, no paywalls.

Do I need Claude Code? No. Skills run in Claude Code, Claude Desktop, or Claude.ai. Desktop and web use the ZIP upload method above.

Which skills need API keys? Most need none. Only the live-search skills (growth-report, blog-post-counter, api-docs-quality-report) use DataForSEO, and the internal-linking skills (orphan-pages…, no-outlinks-audit) use Ahrefs.

How is this different from a standard SEO audit tool? Traditional tools optimize for Google crawlers. These skills are built for developer documentation and AI discoverability. They check whether your docs can be parsed, cited, and recommended by LLMs.

How often do new skills ship? Regularly. Star or watch the repo to get notified.


Contributing

To add a skill, create a folder under skills/:

skills/your-skill-name/
├── SKILL.md          # Required: agent instructions
├── README.md         # Required: human-facing docs
├── requirements.txt  # If the skill has Python dependencies
└── references/       # Templates, scoring guides, or other reference files

SKILL.md must include a frontmatter block:

---
name: your-skill-name
description: >
  One paragraph describing exactly when Claude should activate this skill.
  Write it to match the natural language a user would use.
---

The description field is what Claude uses to decide when to activate the skill — be specific about trigger phrases and input formats. Open a PR with your skill folder and a one-line summary.


License

MIT — see LICENSE.

Built by Infrasity

Infrasity is a developer-marketing agency for DevTools, AI-agent platforms, and B2B SaaS. We help technical products get found, parsed, and cited by AI systems.

🌐 infrasity.com · 🔗 LinkedIn · 📸 Instagram

Want a GEO audit of your own docs?infrasity.com/claude-skills

About

Open-source Claude skills for GEO, AI discoverability, and developer GTM workflows. Built for developer-focused companies that want their documentation to be found, parsed, and cited by AI systems.

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