Free, open-source Claude skills that audit your docs, score your AI discoverability, and run developer-marketing workflows — so your product gets found, parsed, and cited by AI systems.
Skills · Install · Commands · Who it's for · FAQ · Website
Works with: Claude Code · OpenAI Codex · OpenClaw · Hermes Agent[^hermes] · Mistral Vibe[^vibe] · Cursor · Aider · Windsurf · Kilo Code · OpenCode · Augment · Antigravity
dev-gtm-claude-skills is a collection of open-source Claude Code skills for SEO, GEO (Generative Engine Optimization), AI discoverability, and developer marketing. Each skill is a self-contained package — a SKILL.md that tells Claude when and how to use it, optional Python tooling, and a README with full usage docs. Install once, then run from Claude Code, Claude Desktop, or Claude.ai with a plain-language prompt.
These skills are built for developer-focused companies — DevTools, AI-agent platforms, observability, and B2B SaaS — that need their documentation and content to be cited by AI systems like ChatGPT, Claude, Perplexity, and Gemini, not just indexed by Google.
What is GEO? Generative Engine Optimization is the practice of optimizing content so it gets surfaced and cited by AI answer engines. Traditional SEO tools optimize for search crawlers; these skills audit the signals — structured content,
llms.txt, internal linking, and documentation completeness — that LLMs use when deciding what to recommend.
- Audit developer docs for SEO and AI discoverability — 33 checks, scored 0–100
- Score API & SDK documentation quality, endpoint by endpoint
- Check AI-readiness —
robots.txt,llms.txt, andllms-full.txtin one pass - Generate 3-month SEO performance reports vs competitors
- Fix internal linking — find orphan pages and dead-ends, get paste-ready suggestions
- Produce SEO content briefs as formatted
.docxoutlines
Claude Code skills (also called agent skills or coding-agent plugins) are modular instruction packages that give AI coding agents domain expertise they don't have out of the box. Each skill in this repo includes:
SKILL.md— structured instructions, workflows, and decision frameworks that tell the agent when and how to act- Python tools — optional stdlib-only CLI scripts for the skills that crawl, score, or render reports
- Reference docs — templates, scoring guides, and checklists the skill loads on demand
Because every skill follows the open SKILL.md standard, it isn't locked to a single product. The same package runs in Claude Code, Claude Desktop, Claude.ai, and any other agent that reads the standard (see Multi-Tool Support).
| Skills | Agents | |
|---|---|---|
| Purpose | How to execute a task | What task to do |
| Scope | A single, well-defined workflow | An end-to-end job, often composing skills |
| Example | "Follow these 33 checks to audit docs" | "Research, write, and review this blog post" |
This repo ships several bundles: the SEO/GEO/docs skills under skills/, the full-funnel marketing skills under marketing-skills/, the blog content engine under writing-skills/, a comprehensive SEO suite under seo-skills/, and blog-production agents under agents/.
- What Are Claude Code Skills & Agent Plugins?
- Multi-Tool Support
- Installation
- Skills
- Marketing skills
- Writing skills
- SEO skills
- Notion skills
- Coding skills
- Job search skills
- Product designer skills
- Commands
- Who it's for
- Requirements
- Sample outputs
- Repository structure
- FAQ
- Contributing
- License
Every skill here is written to the open SKILL.md standard, so it isn't tied to a single agent. Claude Code, Claude Desktop, and Claude.ai read the skills natively (see Installation). For every other tool, the repo ships converter and installer scripts under scripts/ — clone the repo, then run the one-liner for your tool.
git clone https://github.com/infrasity-labs/dev-gtm-claude-skills.git
cd dev-gtm-claude-skillsEach script discovers all skills under skills/, marketing-skills/, writing-skills/, notion-skills/, and seo-skills/ and installs them in the format that tool expects.
| Tool | Tested | Skills land in |
|---|---|---|
| Claude Code | ✅ | ~/.claude/skills/ |
| Claude Desktop / Claude.ai | ✅ | ZIP upload |
| Hermes Agent | ✅ | ~/.hermes/skills/ |
| Kilo Code | ✅ | ~/.claude/skills/ (via claudeCodeCompat) |
| Mistral Vibe | ✅ | ~/.vibe/skills/ |
| OpenAI Codex | ✅ | ~/.codex/skills/ |
| OpenClaw | ✅ | ~/.openclaw/skills/ |
| Augment | ✅ | .augment/skills/ (project-local) |
| Antigravity | ✅ | ~/.gemini/antigravity/skills/ |
| Cursor | 🔜 | .cursor/rules/ (project-local) |
| Aider | 🔜 | CONVENTIONS.md (project-local) |
| Windsurf | 🔜 | .windsurf/skills/ (project-local) |
| OpenCode | 🔜 | .opencode/skills/ (project-local) |
See full install steps per tool below.
Most skills need no API keys; the SEO skills that pull live search data use a DataForSEO MCP server (setup below).
Install every skill in this repo with one command — no cloning, no copying:
npx skills add Infrasity-Labs/dev-gtm-claude-skillsThis pulls the latest skills straight into your Claude Code skills directory. Re-run it any time to update. Prefer to install manually or use Claude Desktop / Claude.ai? Use one of the methods below.
The writing skills add a /blog content engine built from 30 sub-skills, 5 subagents, and shared Python scripts. npx skills add installs the skill instructions, but the subagents and shared scripts need one extra step so the /blog write pipeline (research → write → SEO → review) runs end-to-end:
# Clone the repository to access the installer
git clone https://github.com/Infrasity-Labs/dev-gtm-claude-skills.git
cd dev-gtm-claude-skills
./scripts/claude-blog-install.sh # agents → ~/.claude/agents, scripts → ~/.claude/scripts
pip install -r writing-skills/requirements.txt # textstat + beautifulsoup4Use --project to install into the current project's ./.claude/ instead of ~/.claude/ (make sure to run the script from your project's root directory, e.g., path/to/cloned-repo/scripts/claude-blog-install.sh --project), and --dry-run to preview. A few sub-skills need their own credentials — blog-google (Google API OAuth), blog-audio / blog-image (GOOGLE_AI_API_KEY + nanobanana MCP), blog-notebooklm (browser login) — and all degrade gracefully when unconfigured.
Clone the repo and copy the skill into your Claude Code skills directory.
git clone https://github.com/infrasity-labs/dev-gtm-claude-skills.gitProject-level (available only in the current project):
mkdir -p .claude/skills
cp -r dev-gtm-claude-skills/skills/<skill-name> .claude/skills/User-level (available across all projects):
mkdir -p ~/.claude/skills
cp -r dev-gtm-claude-skills/skills/<skill-name> ~/.claude/skills/Skills activate automatically — Claude reads every SKILL.md in .claude/skills/ at the start of each session. Trigger them by describing the task in plain language, or type /<skill-name> directly.
Skills upload as ZIP files via Settings → Customize → Skills → Create skill → Upload a skill.
git clone https://github.com/infrasity-labs/dev-gtm-claude-skills.git
cd dev-gtm-claude-skills/skills
# Zip the skill you want to install
zip -r docs-auditor.zip docs-auditor/Upload the .zip, toggle the skill on, and it's active across all your chats. Uploaded skills stay private to your account; Claude installs any required packages the first time it runs them.
growth-report, blog-post-counter, and api-docs-quality-report pull live search data via a DataForSEO MCP server.
Claude Code — add to .claude/settings.json or ~/.claude/settings.json:
{
"mcpServers": {
"dataforseo": {
"command": "npx",
"args": ["-y", "@dataforseo/mcp-server"],
"env": {
"DATAFORSEO_USERNAME": "your@email.com",
"DATAFORSEO_PASSWORD": "your_api_password"
}
}
}
}Claude Desktop — Customize → Connectors → Add Custom Connector:
https://your_email:your_api_password@mcp.dataforseo.com/http
Get credentials at dataforseo.com.
dev-marketing-prospector and cold-email use Clay's data enrichment tools to look up company funding, headcount, tech stack, and verified contact information — replacing manual research across Crunchbase, LinkedIn, and Apollo.
Claude.ai / Claude Desktop — Settings → Customize → Connectors → Connect Clay. Sign in with your Clay account. Once connected, the find-and-enrich-company, ask-question-about-accounts, and find-and-enrich-contacts-at-company tools become available automatically.
Claude Code — add to .claude/settings.json or ~/.claude/settings.json:
{
"mcpServers": {
"clay": {
"command": "npx",
"args": ["-y", "@clay-hq/mcp-server"],
"env": {
"CLAY_API_KEY": "your_clay_api_key"
}
}
}
}Get your API key at clay.com. Both skills degrade gracefully when Clay is not connected — dev-marketing-prospector falls back to manual web search across all source categories, and cold-email prompts the user for research signals instead.
competitor-profiling, customer-research, and content-brief save their outputs to Notion as structured databases — competitor profiles become queryable competitive intelligence records, VOC research becomes a searchable quote bank, and content briefs sync to a living Notion database your whole team can filter and reference.
Claude.ai / Claude Desktop — Settings → Customize → Connectors → Connect Notion. Sign in with your Notion account and grant access to the workspaces you want skills to write to. Once connected, the notion-search, notion-create-database, notion-create-pages, and notion-update-page tools become available automatically.
Claude Code — add to .claude/settings.json or ~/.claude/settings.json:
{
"mcpServers": {
"notion": {
"command": "npx",
"args": ["-y", "@notionhq/notion-mcp-server"],
"env": {
"NOTION_API_KEY": "your_notion_integration_secret"
}
}
}
}Get your integration secret at notion.so/my-integrations. All skills degrade gracefully when Notion is not connected — outputs are returned in chat or saved locally, and each skill appends a 💡 note with setup instructions.
reddit-comments, competitor-profiling, customer-research, seo-maps, and programmatic-seo use Apify actors to scrape data that WebFetch and Firecrawl can't reliably reach — Reddit threads blocked by rate limits, G2/Capterra/Trustpilot review pages with anti-bot protection, and live Google Maps business listings.
Note: Apify is an official Anthropic connector and is available on Claude Desktop only. It cannot be configured as a Claude Code MCP server.
Claude Desktop — Settings → Customize → Connectors → Connect Apify. Sign in with your Apify account. Once connected, the following actors are available across skills:
| Actor | Used by |
|---|---|
apify/reddit-scraper |
reddit-comments, customer-research |
apify/g2-scraper, apify/capterra-scraper, apify/trustpilot-scraper |
competitor-profiling, customer-research |
apify/google-maps-scraper, apify/google-maps-reviews-scraper, apify/yelp-scraper |
seo-maps |
apify/youtube-scraper, apify/amazon-reviews-scraper |
customer-research |
apify/google-maps-scraper, apify/g2-scraper, apify/capterra-scraper |
programmatic-seo |
All skills degrade gracefully when Apify is not connected — each falls back to WebFetch or Firecrawl and appends a 💡 note explaining what Apify would unlock.
emails, churn-prevention, lead-magnets, and onboarding use Klaviyo's MCP tools to read your existing email setup and push new templates directly into your account — auditing existing flows, creating HTML and drag-and-drop templates, building campaigns, and pulling open/click/revenue metrics per flow step.
Note: The Klaviyo MCP can create templates and campaigns but cannot create automated flows. After the skill builds your templates, configure trigger conditions, delays, and branching logic in the Klaviyo UI.
Claude.ai / Claude Desktop — Settings → Customize → Connectors → Connect Klaviyo. Sign in with your Klaviyo account. Once connected, tools like list_email_templates, create_email_template, get_flows, create_campaign, and query_metric_aggregates become available automatically.
Claude Code — add to .claude/settings.json or ~/.claude/settings.json:
{
"mcpServers": {
"klaviyo": {
"command": "npx",
"args": ["-y", "@klaviyo/mcp-server"],
"env": {
"KLAVIYO_API_KEY": "your_klaviyo_private_api_key"
}
}
}
}Get your private API key at klaviyo.com/account#api-keys-tab. All skills degrade gracefully when Klaviyo is not connected — they output email copy and sequence structure in chat, which you can manually import into any ESP.
All CLI installs start with cloning the repo:
git clone https://github.com/infrasity-labs/dev-gtm-claude-skills.git
cd dev-gtm-claude-skills- Run the sync script:
python3 scripts/sync-hermes-skills.py
- Skills are symlinked into
~/.hermes/skills/. Add--copyif you want to delete the repo clone after install. - Open Hermes and describe your task — the agent auto-loads the matching skill. You can also invoke by name:
/docs-auditor.
Pass
--verboseto see each skill as it syncs,--dry-runto preview without installing.
- In VS Code settings, enable the compatibility flag:
(Search "kilo-code claudeCodeCompat" in the VS Code settings UI.)
kilo-code.new.claudeCodeCompat: true - Install skills using the standard Claude Code method — either the quick install:
or manual copy to
npx skills add Infrasity-Labs/dev-gtm-claude-skills
~/.claude/skills/:mkdir -p ~/.claude/skills cp -r skills/<skill-name> ~/.claude/skills/
- Open a Kilo Code chat and describe your task. Kilo Code reads from
~/.claude/skills/whenclaudeCodeCompatis on.
Note: Placing
.mdfiles in.kilocode/rules/only injects passive context — it does not enable skill invocation. TheclaudeCodeCompatpath is the correct approach.
- Run the install script:
./scripts/vibe-install.sh
- Skills are symlinked flat into
~/.vibe/skills/<skill-name>/. Add--copyto copy instead of symlink. - Open Vibe and describe your task, or invoke directly:
/docs-auditor. Vibe auto-discovers skills from~/.vibe/skills/.
Pass
--dry-runto preview without installing,--verboseto list each skill.
- Generate local symlinks:
python3 scripts/sync-codex-skills.py
- Copy skills to the Codex global directory:
./scripts/codex-install.sh
- Skills land in
~/.codex/skills/<skill-name>/. Open Codex and describe your task — the model reads the skill automatically.
Use
./scripts/codex-install.sh --dry-runto preview,--listto see all available skills.
- Run the install script:
./scripts/openclaw-install.sh
- Restart the OpenClaw gateway to pick up the new skills:
openclaw gateway restart
- Verify the skills are visible:
openclaw skills list
- Open an OpenClaw chat and describe your task. The agent auto-loads the matching skill. You can also invoke explicitly:
/docs-auditor.
Use
--dry-runto preview without installing,--forceto overwrite existing skills.
Augment reads skills from the .augment/skills/ directory inside your project — run these commands from your project root, not from the cloned repo.
- Convert skills to Augment format:
cd /path/to/dev-gtm-claude-skills ./scripts/convert.sh --tool augment - Install into your project:
Skills land in
./scripts/install.sh --tool augment --target /path/to/your/project
/path/to/your/project/.augment/skills/<skill-name>/SKILL.md. - Open Augment in that project and describe your task — Augment detects the matching skill from
.augment/skills/automatically.
Re-run both commands whenever you want to update to the latest skills. Use
--forceoninstall.shto overwrite.
- Convert skills to Antigravity format:
./scripts/convert.sh --tool antigravity
- Install globally:
./scripts/install.sh --tool antigravity
- Skills land in
~/.gemini/antigravity/skills/<skill-name>/SKILL.md. Open Antigravity and describe your task — the agent auto-loads the matching skill.
Re-run both commands to update. Use
--forceoninstall.shto overwrite existing skills.
- Convert skills to Cursor
.mdcrule format:./scripts/convert.sh --tool cursor
- Install into your project:
Skills land in
./scripts/install.sh --tool cursor --target /path/to/your/project
/path/to/your/project/.cursor/rules/<skill-name>.mdc. - Open Cursor in that project — rules are applied automatically per the
globsandalwaysApplysettings in each.mdcfile.
- Convert all skills into a single
CONVENTIONS.md:./scripts/convert.sh --tool aider
- Install into your project:
./scripts/install.sh --tool aider --target /path/to/your/project
- Run Aider with the conventions file:
aider --read CONVENTIONS.md
- Convert skills to Windsurf skill bundle format:
./scripts/convert.sh --tool windsurf
- Install into your project:
Skills land in
./scripts/install.sh --tool windsurf --target /path/to/your/project
/path/to/your/project/.windsurf/skills/<skill-name>/SKILL.md. - Open Windsurf in that project and describe your task.
Ten production-grade skills for SEO, GEO, documentation, and developer-marketing workflows.
| Skill | Claude skill for… | What it does | Example trigger |
|---|---|---|---|
docs-auditor |
documentation SEO & AI discoverability | Audits a developer docs site across 33 checks in 7 categories — AI discoverability, structure, content quality, SEO, internal linking, versioning — and returns a scored 0–100 report with pass/warn/fail per check. | Audit the docs at docs.stripe.com |
sdk-docs-auditor |
SDK documentation | Audits SDK docs across 6 sections (Installation, Quick Start, Error Handling, Troubleshooting, Examples, Best Practices), scores each 0–100, cross-references gaps, and ships a downloadable HTML report. | Audit the SDK docs at docs.example.com |
api-docs-quality-report |
API documentation quality | Crawls every endpoint page and scores each across 5 checks. Outputs an interactive HTML report with a scorecard, pattern analysis, top issues, and per-endpoint fix guidance. | Run an API docs audit on docs.company.com |
growth-report |
SEO performance reports | Generates a 3-month SEO performance report for any domain vs competitors using live DataForSEO data: traffic trends, keyword rankings, top content clusters, and competitive positioning. | Generate SEO report for firefly.ai vs spacelift.io |
blog-post-counter |
content research & competitive intel | Counts unique blog posts for any company from its sitemap or listing page, with a competitor-comparison mode to benchmark content volume across domains. | How many blogs does hackmamba.io have vs infrasity.com |
brief-outline-generator |
SEO content briefs | Generates a fully structured SEO content outline and exports it as a formatted .docx with section headings, topic prompts, and angles for a writer to fill in. |
Generate a content brief for "developer marketing strategy" |
llms-txt-checker |
GEO & AI readiness | Audits a domain's AI-readiness by probing robots.txt, llms.txt, and llms-full.txt, scoring each against a structured checklist with a pass/warn/fail report and prioritized fixes. No API keys. |
Check if stripe.com has llms.txt |
orphan-pages-internal-linking-opportunities |
internal linking | Finds all orphan pages (zero incoming internal links) using Ahrefs, clusters them by topic, and generates 3 linking suggestions per orphan with anchor text and placement. Styled HTML report. | Run an orphan page audit on example.com/blog/ |
no-outlinks-audit |
internal linking | Finds dead-end pages (zero outgoing internal links) and generates 3 outgoing link suggestions per page — anchor text, placement, ready-to-paste copy. Styled HTML report. | Find pages with no outgoing links on example.com |
dev-marketing-prospector |
prospecting & lead lists | Builds an exact-fit prospect list for any developer-focused vertical (AI agents, IaC, DevTools, observability, FinOps…), mapping a real outreach signal and email pain point per company, each sourced with a URL. | Prospect AI agent companies, Series A, 50–200 headcount |
A full-funnel pack of 28 developer-marketing skills under marketing-skills/ — covering demand gen, content, lifecycle, conversion, and retention. Install the whole set with the quick install command above.
| Skill | Claude skill for… |
|---|---|
ab-testing |
Designing A/B tests and building an experimentation program |
ad-creative |
Generating and iterating ad copy at scale for any platform |
ads |
Paid campaign strategy, targeting, and bidding (Google, Meta, LinkedIn) |
ai-seo |
Optimizing content to be cited by ChatGPT, Perplexity, Claude & AI Overviews |
analytics |
Setting up tracking, GA4, events, UTMs, and conversion measurement |
churn-prevention |
Cancel flows, save offers, dunning, and retention strategy |
cold-email |
B2B cold outreach and multi-touch follow-up sequences |
community-marketing |
Building and growing Discord/Slack communities and advocates |
competitor-profiling |
Researching and profiling competitors from their URLs |
competitors |
Building comparison, alternative, and "vs" pages |
content-strategy |
Planning topics, clusters, pillars, and editorial calendars |
copywriting |
Writing and improving landing, pricing, and product page copy |
cro |
Conversion rate optimization for pages and forms |
customer-research |
VOC, personas, JTBD, review mining, and transcript analysis |
emails |
Lifecycle, drip, onboarding, and re-engagement email flows |
free-tools |
Engineering-as-marketing — calculators, graders, and lead-gen tools |
launch |
Product launches, Product Hunt, and go-to-market planning |
lead-magnets |
Gated content, templates, checklists, and opt-in offers |
marketing-ideas |
Brainstorming growth tactics and channels when you're stuck |
onboarding |
Activation, first-run experience, and time-to-value |
pricing |
Pricing, packaging, freemium, and monetization strategy |
programmatic-seo |
Building templated SEO pages at scale from data |
referrals |
Referral, affiliate, and word-of-mouth program design |
revops |
Lead scoring, routing, and marketing-to-sales handoff |
sales-enablement |
Pitch decks, one-pagers, objection handling, and demo scripts |
schema |
Structured data and JSON-LD for rich results |
seo-audit |
Technical and on-page SEO audits and diagnostics |
social |
Social content, repurposing, and short-form video scripts |
A full blog content engine under writing-skills/ — 30 sub-skills routed by a blog orchestrator, plus 5 production subagents (agents/) and shared Python tooling (scripts/). Dual-optimized for Google rankings (E-E-A-T, Dec 2025 Core Update) and AI citations (GEO/AEO). Invoke everything through /blog <subcommand> — see the /blog command table. The same folder also ships 4 standalone writing skills for copy, social, and prose quality.
These need one extra setup step beyond npx skills add — see Blog skills runtime.
| Skill | Claude skill for… |
|---|---|
blog |
Orchestrator — routes /blog <subcommand> to the right sub-skill |
blog-write |
Writing new articles from scratch (research → write → SEO → review pipeline) |
blog-rewrite |
Optimizing/refreshing existing posts with anti-AI-detection patterns |
blog-analyze |
5-category 100-point quality audit with AI-content detection |
blog-brief |
Content briefs with template recommendation and distribution plan |
blog-outline |
SERP-informed outlines with competitive gap analysis |
blog-strategy |
Positioning, topic clusters, and AI-citation surface strategy |
blog-calendar |
Editorial calendars with decay detection and 60/30/10 content mix |
blog-cluster |
Semantic topic-cluster planning + execution (hub-and-spoke) |
blog-seo-check |
Post-writing SEO validation (title, meta, headings, links, OG) |
blog-schema |
JSON-LD schema (BlogPosting, Person, FAQ, Breadcrumb) |
blog-geo |
AI-citation readiness audit with a 0–100 GEO score |
blog-audit |
Full-site blog health assessment across all posts |
blog-factcheck |
Verifying statistics against their cited sources |
blog-cannibalization |
Keyword-overlap / cannibalization detection across posts |
blog-repurpose |
Cross-platform repurposing (social, email, YouTube, Reddit) |
blog-persona |
Writing-voice and persona management (NNGroup framework) |
blog-brand |
Generating BRAND.md + VOICE.md context auto-loaded by all sub-skills |
blog-discourse |
Last-30-days discourse research (API-free via WebSearch) |
blog-taxonomy |
Tag/category management across CMS platforms |
blog-chart |
Inline SVG data-viz charts (internal-only, called by write/rewrite) |
blog-image |
AI image generation/editing via Gemini (nanobanana MCP) |
blog-audio |
Audio narration via Gemini TTS (summary/full/dialogue) |
blog-notebooklm |
Source-grounded research from your NotebookLM documents |
blog-google |
Google API data: PSI, CrUX, GSC, GA4, NLP, YouTube, Keywords |
blog-flow |
FLOW framework prompts (evidence-led, find/optimize/win) |
blog-multilingual |
One-command international publishing (write + translate + localize + hreflang) |
blog-translate |
SEO-optimized translation with format preservation |
blog-localize |
Cultural deep-adaptation per locale (DACH, FR, ES, JA, custom) |
blog-locale-audit |
Multilingual content QA (completeness, hreflang, parity, freshness) |
Beyond the /blog engine, writing-skills/ ships 4 standalone craft skills for copy, social, and prose quality — usable on their own, no runtime setup required.
| Skill | Claude skill for… |
|---|---|
ogilvy-copywriting |
Sales-driven copy, headlines, and landing pages using David Ogilvy's advertising principles |
social-media-posts |
Platform-specific posts for LinkedIn, Facebook, Instagram & Reddit (limits, hooks, hashtags) |
reddit-comments |
Drafting on-brand Reddit comments from a domain + thread, with voice derived from the site |
stop-slop |
Stripping predictable AI writing tells from prose for more human-like output |
A comprehensive SEO suite under seo-skills/ — 25 sub-skills routed by a seo orchestrator, plus 18 specialist subagents (agents/), shared Python tooling (scripts/), and 8 optional MCP extensions (seo-skills/extensions/). Dual-optimized for Google rankings (technical SEO, E-E-A-T, Core Web Vitals with INP) and AI visibility (GEO for AI Overviews/ChatGPT/Perplexity). Detects business type (SaaS, e-commerce, local, publisher, agency) and delegates to the right specialists. Invoke everything through /seo <subcommand> — see the /seo command table.
| Skill | Claude skill for… |
|---|---|
seo |
Orchestrator — routes /seo <subcommand> and runs full-audit delegation |
seo-audit-full |
Full-site audit with parallel subagent delegation (up to 500 pages) |
seo-page |
Deep single-page SEO analysis |
seo-technical |
Technical SEO audit across 9 categories (crawl, index, CWV, JS rendering) |
seo-content |
E-E-A-T and content-quality analysis with AI-citation readiness |
seo-content-brief |
Competitive SEO content briefs with per-section word counts |
seo-schema |
Schema.org detection, validation, and JSON-LD generation |
seo-sitemap |
XML sitemap analysis and generation |
seo-images |
Image SEO, image SERP, and file optimization (WebP/AVIF, IPTC) |
seo-geo |
GEO for AI Overviews, ChatGPT, and Perplexity |
seo-plan |
Strategic SEO planning with industry templates |
seo-programmatic |
Programmatic SEO at scale with thin-content safeguards |
seo-competitor-pages |
Comparison, "vs", and alternatives page generation |
seo-local |
Local SEO — GBP, NAP, citations, reviews, map pack |
seo-maps |
Maps intelligence — geo-grid rank tracking, GBP audit |
seo-hreflang |
Hreflang and international SEO audit/generation |
seo-google |
Google APIs — GSC, PageSpeed, CrUX, Indexing, GA4 |
seo-backlinks |
Backlink profile analysis (free: Moz/Bing/Common Crawl) |
seo-cluster |
SERP-based semantic topic clustering (hub-and-spoke) |
seo-sxo |
Search Experience Optimization — page-type mismatch detection |
seo-drift |
SEO drift monitoring — baseline, compare, history |
seo-ecommerce |
E-commerce SEO — product schema, marketplace intelligence |
seo-dataforseo |
Live SEO data via DataForSEO (extension) |
seo-image-gen |
AI image generation for SEO assets via Gemini (extension) |
seo-flow |
FLOW framework prompts (evidence-led: find/leverage/optimize/win) |
Alongside the suite, seo-skills/ ships geo-seo-claude — a self-contained SEO/GEO/AEO optimizer (audit, schema generation, metadata validation, keyword/entity extraction, IndexNow) with its own bundled scripts and reference library.
8 optional MCP extensions under seo-skills/extensions/ add live data and AI-visibility coverage — each installed on demand via its own install.sh:
| Extension skill | Adds |
|---|---|
seo-dataforseo |
Live SERP, keyword, backlink, and AI-visibility data (DataForSEO MCP) |
seo-image-gen |
AI image generation via Gemini/nanobanana MCP |
seo-firecrawl |
Full-site crawling and site mapping (Firecrawl MCP) |
seo-ahrefs |
Referring domains, backlinks, and organic keywords (Ahrefs MCP) |
seo-bing |
Bing Webmaster Tools + IndexNow submission |
seo-seranking |
AI Share-of-Voice across ChatGPT, Gemini, Perplexity, AI Overviews, AI Mode |
seo-profound |
Time-series LLM citation tracking |
seo-unlighthouse |
Multi-page Lighthouse audits via the Unlighthouse CLI |
Four skills for visual design, UI auditing, and site planning. Install via the standard Claude Code or CLI method — they live in web-design/.
| Skill | What it does | Example prompt |
|---|---|---|
frontend-design |
Distinctive visual design direction, typography, palette, and aesthetic choices for new UI or redesigns. Rejects templated defaults. | Give me frontend design direction for a devtools dashboard |
landing-page-auditor |
Audits any landing or service page across 48 checks in 10 categories — LLM/AI discoverability, GEO readiness, content clarity, schema, internal linking, freshness, and technical hygiene. | Audit the landing page at stripe.com/payments |
site-architecture |
Plans page hierarchy, navigation, URL structure, and internal linking for a website or product. Use when figuring out what pages a site needs and how they connect. | Plan the site architecture for a B2B SaaS docs portal |
web-design-guidelines |
Reviews UI code against accessibility, UX, and web design best practices. | Review my UI component for accessibility and UX issues |
Eight skills for PM workflows — strategy, PRDs, prioritization, backlog, and growth. Install via the standard Claude Code or CLI method — they live in product-management-skills/.
| Skill | What it does | Example prompt |
|---|---|---|
product-strategist |
Strategic product leadership toolkit: OKR cascades, quarterly planning, competitive analysis, product vision documents, and team scaling proposals. | Build a quarterly OKR cascade for our AI platform |
prd-development |
Builds a structured, engineering-ready PRD from discovery notes — problem, users, solution, and success criteria. | Write a PRD for our new API key management feature |
prioritization-advisor |
Chooses the right prioritization framework (RICE, ICE, value/effort, etc.) based on product stage, team context, and decision type. | Help me pick a prioritization framework for our early-stage product |
agile-product-owner |
Agile backlog management: user stories, acceptance criteria, sprint planning, velocity tracking, and epic breakdown. | Write user stories for our onboarding flow |
user-story-mapping |
Creates a user story map — activities, steps, tasks, and release slices organized around the user journey. | Map the user story for our checkout flow |
organic-growth-advisor |
Diagnoses which organic growth path fits the current constraint: new segments, geographies, channels, or products. Uses a 2×2 framework. | We've plateaued in our core market — what's the next growth move? |
product-manager-toolkit |
Comprehensive PM toolkit: RICE scoring, customer interview analysis, PRD templates, discovery frameworks, and go-to-market strategy. | Help me run a RICE prioritization session |
pm-skill-creator |
Designs a new PM skill through guided conversation — from raw idea to a structured, repo-compliant SKILL.md draft. |
Help me create a skill for competitive positioning |
Seven personal-productivity and workflow skills under notion-skills/ — brain dumps, email triage, meeting notes, SEO content briefs, CLAUDE.md generation, mid-conversation reassessment, and multi-agent workflow scripting. Install via the standard Claude Code or CLI method.
| Skill | What it does | Example prompt |
|---|---|---|
capture |
Transforms any chaotic brain dump into a clean four-section actionable system (Projects/Ideas, Tasks, Connections, Next Steps). Zero information loss, no upfront intake. | brain dump: we need to redesign onboarding, fix the pricing page, interview 5 customers this week… |
inbox |
Full email triage system — builds a personalized taxonomy KB on first run, then classifies, researches senders, and drafts replies (never sends). | triage my inbox |
reflect |
Pauses execution mid-conversation and reassesses direction, assumptions, and bias across 5 dimensions. Ends with a concrete continue/pivot/pause recommendation. | step back — are we overthinking this? |
workflow-builder |
Designs and writes deterministic multi-agent workflow scripts (.js) for Claude Code's Workflow tool — fan-out, pipeline, loop, and judge-panel topologies. |
Build a workflow that researches 10 companies and writes a cold email for each |
content-brief |
Generates a fully structured SEO content brief for a target keyword and optionally pushes it to a Notion database. | Create a content brief for "developer onboarding best practices" |
claude-md-starter |
Scans the repo, infers tech stack and conventions, asks at most 3 questions, and writes a populated CLAUDE.md from scratch. | Generate a CLAUDE.md for this repo |
meeting-notes |
Structured meeting summaries with action items, decisions, and key discussion points. | Summarize these meeting notes: [paste] |
Seven skills for software engineering workflows — code review, architecture, TDD, and LLM coding best practices. Install via the standard Claude Code method — they live in coding-skills/.
| Skill | What it does |
|---|---|
code-reviewer |
Automated code review for 13 languages — analyzes PRs for complexity and risk, detects code smells and SOLID violations, generates structured review reports. |
pr-review-expert |
Expert-level pull request review focused on security, correctness, and code quality across any diff or branch. |
karpathy-guidelines |
Behavioral guidelines derived from Andrej Karpathy's observations on LLM coding pitfalls — reduces overcomplication, surfaces assumptions, and enforces verifiable success criteria. |
senior-architect |
Architecture design and analysis toolkit — system design, microservices vs monolith evaluation, dependency analysis, ADRs, and Mermaid/PlantUML/ASCII diagrams. |
brainstorming |
Collaborative dialogue skill for exploring user intent, requirements, and design before any implementation work begins. Use before creating features or building components. |
test-driven-development |
TDD workflow — write the test first, watch it fail, write minimal code to pass. Applies to any feature or bugfix. |
using-superpowers |
Session-start skill that establishes how to find and invoke available skills before responding to any task. |
Twenty-seven skills covering the full job search lifecycle — from finding roles and tailoring resumes to writing cover letters, prepping for interviews, and negotiating offers. Install via the standard Claude Code method — they live in job-search/.
| Skill | What it does |
|---|---|
job-search |
Automated job search using browser automation — finds roles matching your resume and preferences across job boards. |
apply |
Fills out job applications on Greenhouse, Lever, and Workday end-to-end using browser automation. |
application-form-filler |
Fills individual application form fields with context-aware, tailored answers drawn from your CV and the job description. |
network-scan |
Scans your LinkedIn contacts' companies for matching job openings — parallelized with caching for fast weekly reruns. |
job-description-analyzer |
Analyzes job postings, calculates a match score, identifies skill gaps, and builds an application strategy. |
| Skill | What it does |
|---|---|
tailor-resume |
Full resume tailoring workflow with a profile interview step — fetches the job posting, tailors every section, critiques for AI writing patterns. |
resume-tailor |
Customize a resume for a specific role while maintaining truthfulness — reorders, reframes, and adds keywords from the job description. |
resume-ats-optimizer |
Optimizes resumes for Applicant Tracking Systems and analyzes keyword match against a job posting. |
resume-bullet-writer |
Transforms weak resume bullets into achievement-focused statements with metrics and measurable impact. |
resume-formatter |
Ensures ATS-friendly formatting and produces a clean, scannable resume layout. |
resume-quantifier |
Finds opportunities to add metrics and estimates reasonable numbers when exact data is unavailable. |
resume-section-builder |
Creates targeted resume sections optimized for different experience levels, roles, and industries. |
resume-version-manager |
Tracks multiple tailored resume versions against a master resume and logs which version went where. |
tech-resume-optimizer |
Optimizes resumes specifically for software engineering, product management, and other technical roles. |
academic-cv-builder |
Formats CVs for academic positions — publications, grants, teaching experience, and conference sections. |
executive-resume-writer |
Creates C-suite and VP-level resumes emphasizing strategic leadership, P&L ownership, and board interaction. |
creative-portfolio-resume |
Balances visual design with ATS compatibility for creative, design, and marketing roles. |
| Skill | What it does |
|---|---|
cover-letter |
Full cover letter workflow — fetches the job posting, writes a tailored 250–350 word letter grounded in your resume. |
cover-letter-generator |
Generates a personalized, compelling cover letter directly from a pasted resume and job description. |
cold-email-writer |
Writes personalized cold outreach emails to hiring managers and founders — specific, human, and not a pitch deck. |
| Skill | What it does |
|---|---|
interview-prep-generator |
Generates STAR stories, role-specific practice questions, and talking points from your resume. |
offer-comparison-analyzer |
Compares multiple job offers side-by-side with total compensation analysis (base, equity, bonus, benefits). |
salary-negotiation-prep |
Researches market rates, builds a negotiation strategy, and writes counter-offer scripts. |
| Skill | What it does |
|---|---|
linkedin-profile-optimizer |
Optimizes your LinkedIn profile for recruiter searchability, keyword density, and engagement signals. |
portfolio-case-study-writer |
Transforms resume bullets into detailed, narrative portfolio case studies. |
career-changer-translator |
Translates skills and experience from one industry to another, surfacing transferable skills and reframing language. |
reference-list-builder |
Formats professional references correctly and prepares reference sheets and briefing materials. |
Ninety-nine skills covering the full product design and UX practice — from early research and strategy through design systems, interface craft, critiques, accessibility, and handoff. Install via the standard Claude Code method — they live in product-designers/.
| Skill | What it does |
|---|---|
user-persona |
Creates refined user personas from research data with demographics, goals, frustrations, and behavioral patterns. |
empathy-map |
Builds a 4-quadrant empathy map (Says, Thinks, Does, Feels) to synthesize user research into actionable insights. |
interview-script |
Creates structured user interview scripts with warm-up, core exploration, and wrap-up sections. |
journey-map |
Creates end-to-end user journey maps with stages, touchpoints, emotions, pain points, and opportunity areas. |
affinity-diagram |
Organizes qualitative research data into themes, clusters, and insight statements. |
user-flow-diagram |
Creates user flow diagrams showing paths, decisions, and branch logic. |
experience-map |
Maps the full ecosystem of user touchpoints, channels, and relationships across a service. |
diary-study-plan |
Designs diary studies with prompts, duration, participant criteria, and an analysis framework. |
card-sort-analysis |
Analyzes card sorting results to inform information architecture and navigation structure. |
survey-design |
Designs surveys that collect reliable, unbiased quantitative data to validate hypotheses. |
summarize-interview |
Summarizes a user interview transcript into structured insights with key themes, quotes, and action items. |
research-repository |
Builds and maintains a research repository that makes findings findable and reusable across teams. |
| Skill | What it does |
|---|---|
design-brief |
Writes a comprehensive design brief defining problem space, constraints, audience, and success criteria. |
design-principles |
Defines actionable design principles that guide decision-making and resolve trade-offs. |
jobs-to-be-done |
Maps user Jobs-to-Be-Done with functional, emotional, and social dimensions plus outcome expectations. |
north-star-vision |
Articulates a compelling north-star product vision that aligns teams and inspires strategic design decisions. |
opportunity-framework |
Identifies, evaluates, and prioritizes design opportunities using impact-effort frameworks. |
business-design |
Toolkit for thinking and communicating as a designer in a business context — financials, competitive landscapes, defending decisions in the language of value. |
competitive-analysis |
Structured competitive analysis comparing UX patterns, features, strengths, and gaps across rival products. |
metrics-definition |
Defines UX metrics and KPIs that connect design decisions to measurable business and user outcomes. |
design-impact-reporting |
Communicates design's contribution to business and user outcomes in stakeholder-friendly terms. |
content-strategy |
Defines what content a product needs, how it should be structured, and who owns it. |
stakeholder-alignment |
Creates responsibility matrices, decision frameworks, and communication plans to align stakeholders. |
| Skill | What it does |
|---|---|
fitts-law |
Applies Fitts's Law to size and position interactive targets for fast, accurate interaction. |
hicks-law |
Applies Hick's Law to reduce decision time by limiting the number of simultaneous choices presented. |
millers-law |
Applies Miller's Law — chunks information into groups of ~4 to fit working memory limits. |
doherty-threshold |
Applies the Doherty Threshold — keeps system response times under 400ms to maintain user flow. |
aesthetic-usability |
Applies the Aesthetic-Usability Effect — visually polished interfaces are perceived as more usable. |
law-of-proximity |
Applies the Law of Proximity to group related elements through spatial relationships. |
law-of-common-region |
Applies the Law of Common Region to group elements using containers, backgrounds, and boundaries. |
von-restorff-effect |
Applies the Von Restorff Effect to make the most important element distinctly different from its surroundings. |
| Skill | What it does |
|---|---|
color-system |
Builds a comprehensive color system with palette generation, semantic mapping, and accessibility compliance. |
typography-scale |
Creates a modular typography scale with size, weight, and line-height relationships. |
spacing-system |
Creates a consistent spacing system based on a base unit with contextual application rules. |
layout-grid |
Defines responsive layout grid systems with columns, gutters, margins, and breakpoint behavior. |
design-token |
Defines and organizes design tokens (color, spacing, typography, elevation) with naming conventions and usage guidance. |
design-token-audit |
Audits design token usage across a product for consistency and coverage. |
naming-convention |
Establishes naming convention systems for design elements, components, and tokens. |
icon-system |
Creates an icon system specification covering grid, sizing, naming, categories, and implementation guidance. |
illustration-style |
Defines an illustration style guide with visual language, color usage, and application rules. |
motion-system |
Defines a motion system with duration tokens, easing vocabulary, and reduced-motion handling. |
pattern-library |
Structures pattern library entries with problem context, solution pattern, usage examples, and related patterns. |
theming-system |
Designs theming architecture supporting brand variants, dark mode, and high-contrast modes. |
dark-mode-design |
Designs effective dark mode interfaces with proper color adaptation, contrast, and elevation. |
readable-measure |
Sets optimal line lengths for readability across typography scales and responsive layouts. |
| Skill | What it does |
|---|---|
interface-design |
Craft-first interface design for dashboards, admin panels, SaaS apps, tools, and settings pages — the difference between designed and generated. |
interfaces-that-feel |
Applies an emotional resonance lens to technically correct but flat UIs — prescribes specific changes at the copy, motion, and interaction layer. |
information-architecture |
Designs the structure, hierarchy, and navigation model for a product's content and features. |
navigation-patterns |
Selects and designs navigation patterns matching product structure, user tasks, and platform conventions. |
visual-hierarchy |
Establishes clear visual hierarchy through size, weight, color, spacing, and positioning. |
responsive-design |
Designs adaptive layouts and interactions that work across all screen sizes and input methods. |
form-design |
Designs forms that minimize friction, prevent errors, and guide users to successful completion. |
loading-states |
Designs loading, skeleton, and progressive content reveal patterns. |
error-handling-ux |
Designs error prevention, detection, and recovery experiences. |
onboarding-design |
Designs first-run experiences that get users to value quickly without overwhelming them. |
search-ux |
Designs search experiences that help users find what they need, recover from failure, and refine results. |
feedback-patterns |
Designs system feedback for user actions including confirmations, status updates, and notifications. |
data-visualization |
Designs clear, accessible data visualizations with appropriate chart selection and styling. |
animation-principles |
Applies animation principles to UI motion for purposeful, polished interactions. |
gesture-patterns |
Designs gesture-based interactions for touch and pointer devices. |
micro-interaction-spec |
Specifies micro-interactions with trigger, rules, feedback, and loop/mode definitions. |
state-machine |
Models complex UI behavior as finite state machines with states, events, and transitions. |
localization-design |
Designs interfaces that adapt gracefully to multiple languages, writing directions, and cultural contexts. |
| Skill | What it does |
|---|---|
critique-affordance |
Critiques a screen's interactive affordances — what looks clickable, state visibility, CTA clarity. |
critique-brand-consistency |
Critiques brand consistency against mood, voice, and token definitions. |
critique-color |
Critiques colour usage — contrast ratios, palette coherence, semantic meaning, and colour accessibility. |
critique-composition |
Critiques composition — balance, whitespace, rhythm, and gestalt principles. |
critique-information-density |
Critiques information density — cognitive load, content prioritisation, and progressive disclosure. |
critique-typography |
Critiques typography — scale usage, readability, consistency, and token compliance. |
critique-visual-hierarchy |
Critiques visual hierarchy — entry point, eye flow, weight distribution, and emphasis. |
| Skill | What it does |
|---|---|
accessibility-audit |
Comprehensive accessibility audit against WCAG guidelines with severity ratings and remediation steps. |
accessibility-test-plan |
Creates accessibility testing plans covering assistive technologies and WCAG criteria. |
a-b-test-design |
Designs rigorous A/B tests with hypotheses, variants, metrics, and sample size calculations. |
heuristic-evaluation |
Conducts expert heuristic evaluations using Nielsen's heuristics and domain-specific criteria. |
usability-test-plan |
Designs usability test plans with tasks, success metrics, participant criteria, and a facilitation guide. |
click-test-plan |
Designs click/first-click tests to evaluate navigation and information findability. |
test-scenario |
Generates structured usability test scenarios with realistic tasks, success criteria, and facilitation notes. |
design-qa-checklist |
Creates QA checklists for verifying design implementation accuracy. |
design-debt-audit |
Identifies, categorizes, and prioritizes accumulated design inconsistencies and structural problems. |
prototype-strategy |
Chooses the right prototyping fidelity and method for the design question at hand. |
| Skill | What it does |
|---|---|
component-spec |
Writes detailed component specifications including props, states, variants, accessibility requirements, and usage guidelines. |
handoff-spec |
Creates developer handoff specifications with measurements, behaviors, assets, and edge cases. |
design-rationale |
Writes clear design rationale connecting decisions to user needs, business goals, and principles. |
design-review-process |
Establishes design review gates with criteria, checklists, and approval workflows. |
design-critique |
Facilitates structured design critiques with clear feedback frameworks and actionable outcomes. |
documentation-template |
Generates structured documentation templates for components, patterns, or guidelines within a design system. |
wireframe-spec |
Specifies wireframe layouts with content priority, component placement, and annotation. |
anydesign |
Analyzes any visual source — website, screenshot, Figma file, or image — to extract its design system, tokens, and components into a design.md. |
case-study |
Crafts portfolio-ready case studies that tell the full story of a design project. |
presentation-deck |
Structures compelling design presentations for stakeholders, reviews, and showcases. |
service-blueprint |
Maps the end-to-end service delivery system including frontstage, backstage, and supporting infrastructure. |
team-workflow |
Designs team workflows covering task management, collaboration rituals, and tooling. |
version-control-strategy |
Defines version control strategies for design files, components, and libraries. |
design-system-governance |
Defines how a design system evolves — contribution models, versioning, change management, and deprecation. |
design-system-adoption |
Creates adoption strategies and materials to drive design system usage across teams. |
design-sprint-plan |
Plans and facilitates design sprints from challenge framing through prototype testing. |
design-negotiation |
Advocates for design quality, scope, and time with cross-functional partners using evidence and shared goals. |
ux-writing |
Writes effective UI copy including microcopy, error messages, empty states, and CTAs. |
ux-researcher-designer |
Full UX research and design toolkit — personas, journey mapping, usability testing frameworks, and research synthesis. |
If you've installed the command pack, every skill is also a slash subcommand. The SEO, GEO, and docs skills run under /dev-gtm; the full-funnel marketing skills run under /marketing; the comprehensive SEO suite runs under /seo; the blog content engine runs under /blog; the web design skills run under /web-design; the product management skills run under /pm; the Notion and productivity skills run under /notion; the coding skills run under /coding-skills; the job search skills run under /job-search; and the product designer skills run under /product-designers.
| Command | Description |
|---|---|
/dev-gtm docs-audit <url> |
Run the full 33-check developer docs audit and return a scored report. |
/dev-gtm sdk-audit <url> |
Audit SDK documentation across 6 sections; scored, downloadable HTML report. |
/dev-gtm api-audit <url> |
Crawl every endpoint page and score each across 5 quality checks. |
/dev-gtm blog-count <company or domain> |
Count unique blog posts for one company, or compare a target vs competitors. |
/dev-gtm brief-outline <keyword or title> |
Generate an SEO content outline and export it as a formatted .docx. |
/dev-gtm growth-report <domain> [competitors...] |
3-month SEO performance report with traffic, keywords, and competitive positioning. |
/dev-gtm llms-check <domain> |
Audit AI-readiness: probe robots.txt, llms.txt, llms-full.txt; scored report. |
/dev-gtm orphan-pages <domain> |
Discover pages with zero incoming internal links; 3 linking suggestions per orphan. |
/dev-gtm dead-end-pages <domain> |
Find pages with zero outgoing internal links; 3 outgoing link suggestions per page. |
/dev-gtm prospect <domain or ICP> |
Build an exact-fit developer-marketing prospect list with signals and pain points. |
| Command | Description |
|---|---|
/marketing seo-audit <domain or url> |
Diagnose technical & on-page SEO issues. |
/marketing ai-seo <url or topic> |
Optimize for AI search engines & LLM citations. |
/marketing schema <url or page type> |
Add or fix structured data markup. |
/marketing programmatic-seo <keyword pattern> |
Build SEO pages at scale from templates. |
/marketing content-strategy <product or niche> |
Plan what content to create. |
/marketing copywriting <page or url> |
Write or improve marketing copy. |
/marketing social <platform or topic> |
Create & schedule social content. |
/marketing lead-magnets <topic or audience> |
Plan a lead magnet. |
/marketing free-tools <product or idea> |
Plan a free marketing tool. |
/marketing ads <product or goal> |
Paid campaign strategy & targeting. |
/marketing ad-creative <product or offer> |
Generate ad copy variations at scale. |
/marketing ab-testing <what to test> |
Design an A/B test or experiment. |
/marketing cro <page url> |
Improve conversion rate. |
/marketing launch <product or feature> |
Plan a product/feature launch. |
/marketing marketing-ideas <product> |
Brainstorm growth ideas. |
/marketing referrals <product> |
Design a referral/affiliate program. |
/marketing community-marketing <product or goal> |
Plan community-led growth. |
/marketing emails <sequence type> |
Build a lifecycle/drip email flow. |
/marketing cold-email <target or offer> |
Write cold outreach sequences. |
/marketing onboarding <product> |
Optimize post-signup activation. |
/marketing churn-prevention <context> |
Reduce churn & build retention flows. |
/marketing customer-research <source or topic> |
Conduct or analyze customer research. |
/marketing competitor-profiling <competitor URLs> |
Produce structured competitor profiles. |
/marketing competitors <you vs competitor> |
Create comparison/alternative pages. |
/marketing analytics <what to track> |
Set up or audit measurement. |
/marketing pricing <product or context> |
Pricing & packaging strategy. |
/marketing revops <context> |
Lead lifecycle & marketing-to-sales handoff. |
/marketing sales-enablement <asset type> |
Create sales collateral. |
Single entry point for all 30 writing skills. Requires the Blog skills runtime step.
| Command | Description |
|---|---|
/blog write <topic> |
Write a new post from scratch (research → write → SEO → review). |
/blog rewrite <file> |
Rewrite/optimize an existing post. |
/blog update <file> |
Update an existing post with fresh statistics (routes to rewrite). |
/blog analyze <file-or-url> |
Audit quality with a 0–100 score. |
/blog brief <topic> |
Generate a detailed content brief. |
/blog outline <topic> |
SERP-informed content outline. |
/blog strategy <niche> |
Blog strategy and topic ideation. |
/blog calendar [monthly|quarterly] |
Generate an editorial calendar. |
/blog cluster [plan|execute] <seed> |
Semantic topic-cluster planning + execution. |
/blog seo-check <file> |
Post-writing SEO validation checklist. |
/blog schema <file> |
Generate JSON-LD schema markup. |
/blog geo <file> |
AI-citation readiness audit. |
/blog audit [directory] |
Full-site blog health assessment. |
/blog factcheck <file> |
Verify statistics against cited sources. |
/blog cannibalization [dir] |
Detect keyword cannibalization across posts. |
/blog repurpose <file> |
Repurpose content for other platforms. |
/blog persona [create|list|use|show] |
Manage writing personas and voice profiles. |
/blog brand [init|show|update] |
Generate BRAND.md + VOICE.md context files. |
/blog discourse <topic> |
Research what people said in the last 30 days. |
/blog taxonomy [suggest|sync|audit] |
Tag/category management across CMS platforms. |
/blog image [generate|edit|setup] |
AI image generation via Gemini. |
/blog audio [generate|voices|setup] |
Generate audio narration of a post. |
/blog notebooklm <question> |
Query NotebookLM for source-grounded research. |
/blog google [command] [args] |
Google API data: PSI, CrUX, GSC, GA4, NLP, YouTube. |
/blog flow [find|optimize|win|prompts|sync] |
FLOW framework prompts. |
/blog multilingual <topic> --languages <codes> |
Write + translate + localize + hreflang. |
/blog translate <file> --to <codes> |
SEO-optimized translation. |
/blog localize <file> --locale <code> |
Cultural deep-adaptation. |
/blog locale-audit <directory> |
Multilingual content QA. |
Single entry point for the SEO suite. The seo orchestrator detects business type and delegates to specialist subagents in parallel for full audits.
| Command | Description |
|---|---|
/seo audit <url> |
Full website audit with parallel subagent delegation. |
/seo page <url> |
Deep single-page SEO analysis. |
/seo technical <url> |
Technical SEO audit (9 categories). |
/seo content <url> |
E-E-A-T and content-quality analysis. |
/seo content-brief <topic or url> |
Generate a competitive SEO content brief. |
/seo schema <url> |
Detect, validate, and generate Schema.org markup. |
/seo sitemap <url or generate> |
Analyze or generate XML sitemaps. |
/seo images <url or optimize> |
Image SEO audit, SERP analysis, file optimization. |
/seo geo <url> |
AI Overviews / Generative Engine Optimization. |
/seo plan <business-type> |
Strategic SEO planning. |
/seo programmatic [url|plan] |
Programmatic SEO analysis and planning. |
/seo competitor-pages [url|generate] |
Competitor comparison page generation. |
/seo local <url> |
Local SEO (GBP, citations, reviews, map pack). |
/seo maps [command] [args] |
Maps intelligence (geo-grid, GBP audit, reviews). |
/seo hreflang [url] |
Hreflang / i18n SEO audit and generation. |
/seo google [command] [url] |
Google SEO APIs (GSC, PageSpeed, CrUX, Indexing, GA4). |
/seo backlinks <url> |
Backlink profile analysis (free + DataForSEO). |
/seo cluster <seed-keyword> |
SERP-based semantic clustering and content architecture. |
/seo sxo <url> |
Search Experience Optimization — page-type and persona scoring. |
/seo drift [baseline|compare|history] <url> |
Capture and track SEO changes over time. |
/seo ecommerce <url> |
E-commerce SEO (product schema, marketplace intelligence). |
/seo flow [stage] [url|topic] |
FLOW framework prompts (find/leverage/optimize/win/local). |
/seo dataforseo [command] |
Live SEO data via DataForSEO (extension). |
/seo image-gen [use-case] <description> |
AI image generation for SEO assets (extension). |
/seo firecrawl [command] <url> |
Full-site crawling and site mapping (extension). |
| Command | Description |
|---|---|
/web-design frontend-design <brief or url> |
Get distinctive visual design direction, typography, and aesthetic guidance. |
/web-design landing-page-auditor <url> |
Audit a page across 48 checks — LLM/AI discoverability, GEO readiness, content clarity, schema, and technical crawlability. Produces a scored HTML report. |
/web-design site-architecture <domain or goal> |
Plan page hierarchy, navigation, URL structure, and internal linking. |
/web-design web-design-guidelines <file or pattern> |
Audit UI code for accessibility, UX, and web design best practices. |
| Command | Description |
|---|---|
/pm strategy <product or context> |
Drive vision, OKR cascades, quarterly planning, roadmaps, and team scaling. |
/pm prd <feature or notes> |
Build a structured, engineering-ready PRD from discovery notes. |
/pm prioritize <context> |
Choose the right prioritization framework (RICE, ICE, value/effort, etc.). |
/pm backlog <story or sprint context> |
Write user stories, define acceptance criteria, plan sprints, and track velocity. |
/pm story-map <product or journey> |
Build a user story map (activities, steps, tasks, release slices). |
/pm growth <growth constraint> |
Diagnose which organic growth path to pursue next. |
/pm toolkit <PM task> |
RICE prioritization, customer interview analysis, PRD templates, discovery frameworks, and GTM strategy. |
/pm create-skill <idea or content> |
Design a new PM skill through guided conversation. |
| Command | Description |
|---|---|
/notion capture |
Transform a messy brain dump into four structured sections (Projects/Ideas, Tasks, Connections, Next Steps). |
/notion inbox |
Run email triage — first run builds your taxonomy KB, recurring runs classify and draft replies. |
/notion reflect |
Pause mid-conversation for a frank 5-dimension reassessment with a concrete continue/pivot/pause recommendation. |
/notion workflow <task> |
Design and generate a multi-agent Claude Code workflow script for any repeatable multi-step task. |
/notion content-brief <keyword> |
Generate a full SEO content brief and optionally push it to Notion. |
/notion claude-md-starter |
Scan the current repo and auto-generate a populated CLAUDE.md. |
/notion meeting-notes |
Structure raw meeting notes into action items, decisions, and a summary. |
| Command | Description |
|---|---|
/coding-skills code-reviewer <repo or file> |
Analyze PRs for complexity, risk, code smells, and SOLID violations across 13 languages. |
/coding-skills pr-review-expert <PR or diff> |
Expert-level PR review for security issues, correctness, and code quality. |
/coding-skills karpathy-guidelines |
Apply behavioral guidelines to reduce common LLM coding mistakes. |
/coding-skills senior-architect <system> |
Design system architecture, evaluate trade-offs, create diagrams, and write ADRs. |
/coding-skills brainstorming <idea or feature> |
Explore user intent, requirements, and design before any implementation begins. |
/coding-skills test-driven-development <feature> |
Write tests first, watch them fail, then write minimal passing code. |
/coding-skills using-superpowers |
Establish skill discovery and invocation at the start of a session. |
| Command | Description |
|---|---|
/job-search job-search <keyword> |
Search jobs matching your resume and preferences across job boards. |
/job-search apply <job URL> |
Fill out a Greenhouse, Lever, or Workday application end-to-end. |
/job-search application-form-filler <job desc> |
Fill application form fields from your CV and the job description. |
/job-search network-scan <contacts or 'all'> |
Scan LinkedIn contacts' companies for matching job openings. |
/job-search job-description-analyzer <posting> |
Analyze a job posting, score the match, and identify gaps. |
/job-search tailor-resume <job URL> |
Full resume tailoring workflow — fetches posting, tailors, critiques. |
/job-search resume-tailor <job posting> |
Customize a resume for a specific role. |
/job-search resume-ats-optimizer <resume> |
Optimize for ATS and analyze keyword match. |
/job-search resume-bullet-writer <bullets> |
Transform weak bullets into achievement-focused statements. |
/job-search resume-formatter <resume> |
ATS-friendly formatting and clean scannable layout. |
/job-search resume-quantifier <resume> |
Add metrics and quantified impact to resume bullets. |
/job-search resume-section-builder <role> |
Build targeted sections for different experience levels and roles. |
/job-search resume-version-manager <context> |
Track and manage multiple resume versions. |
/job-search tech-resume-optimizer <resume> |
Optimize for engineering and technical roles. |
/job-search academic-cv-builder <CV> |
Format CVs for academic positions with publications and grants. |
/job-search executive-resume-writer <context> |
C-suite and VP level resume writing. |
/job-search creative-portfolio-resume <context> |
Visual resume balancing design with ATS compatibility. |
/job-search cover-letter <job URL> |
Write a tailored cover letter for a specific job posting. |
/job-search cover-letter-generator <resume + JD> |
Generate a cover letter from resume and job description. |
/job-search cold-email-writer <target> |
Personalized cold outreach emails to hiring managers. |
/job-search interview-prep-generator <resume> |
STAR stories, practice questions, and talking points. |
/job-search offer-comparison-analyzer <offers> |
Compare multiple offers with total compensation analysis. |
/job-search salary-negotiation-prep <role> |
Market rates, negotiation strategy, and counter-offer scripts. |
/job-search linkedin-profile-optimizer <profile> |
Optimize LinkedIn for recruiter searchability and engagement. |
/job-search portfolio-case-study-writer <project> |
Transform resume bullets into portfolio case studies. |
/job-search career-changer-translator <industries> |
Identify transferable skills across industries. |
/job-search reference-list-builder <context> |
Format and prepare professional references. |
| Command | Description |
|---|---|
/product-designers user-persona <research> |
Create user personas from research data. |
/product-designers empathy-map <user> |
Build empathy maps (Says / Thinks / Does / Feels). |
/product-designers interview-script <topic> |
Create structured user interview scripts. |
/product-designers journey-map <user + product> |
End-to-end journey maps with stages and pain points. |
/product-designers affinity-diagram <data> |
Organize research into themes and clusters. |
/product-designers user-flow-diagram <task> |
Create flow diagrams with decisions and branches. |
/product-designers experience-map <service> |
Map full ecosystem of touchpoints and channels. |
/product-designers diary-study-plan <topic> |
Design diary studies for longitudinal research. |
/product-designers card-sort-analysis <data> |
Analyze card sorts for IA decisions. |
/product-designers survey-design <hypothesis> |
Design reliable quantitative surveys. |
/product-designers summarize-interview <transcript> |
Summarize interviews into structured insights. |
/product-designers research-repository <context> |
Build a findable, reusable research repository. |
/product-designers design-brief <problem> |
Write a comprehensive design brief. |
/product-designers design-principles <product> |
Define actionable design principles. |
/product-designers jobs-to-be-done <product> |
Map Jobs-to-Be-Done with full functional, emotional, and social dimensions. |
/product-designers north-star-vision <product> |
Articulate a compelling product vision. |
/product-designers opportunity-framework <problem> |
Identify and prioritize design opportunities. |
/product-designers business-design <context> |
Communicate design in the language of business value. |
/product-designers competitive-analysis <product> |
Compare UX patterns across competitors. |
/product-designers metrics-definition <feature> |
Define UX metrics and KPIs. |
/product-designers design-impact-reporting <project> |
Report design's business contribution to stakeholders. |
/product-designers content-strategy <product> |
Define content structure and ownership. |
/product-designers stakeholder-alignment <project> |
Build alignment with RACI and decision frameworks. |
/product-designers fitts-law <interface> |
Size and position targets for fast, accurate interaction. |
/product-designers hicks-law <interface> |
Reduce decision time by limiting simultaneous choices. |
/product-designers millers-law <content> |
Chunk information to fit working memory limits. |
/product-designers doherty-threshold <feature> |
Keep system response times under 400ms. |
/product-designers aesthetic-usability <interface> |
Polished interfaces feel more usable. |
/product-designers law-of-proximity <layout> |
Group elements through spatial relationships. |
/product-designers law-of-common-region <layout> |
Group elements with containers and backgrounds. |
/product-designers von-restorff-effect <interface> |
Make key elements distinctly different from surroundings. |
/product-designers color-system <product> |
Build a color palette with semantic mapping and a11y compliance. |
/product-designers typography-scale <product> |
Create a modular type scale with size, weight, and line-height. |
/product-designers spacing-system <product> |
Build consistent spacing from a base unit. |
/product-designers layout-grid <product> |
Define responsive grids with columns, gutters, and breakpoints. |
/product-designers design-token <system> |
Define and organize design tokens with naming conventions. |
/product-designers design-token-audit <codebase> |
Audit token usage for consistency and coverage. |
/product-designers naming-convention <system> |
Establish naming rules for components and tokens. |
/product-designers icon-system <product> |
Spec icon grid, sizing, naming, and categories. |
/product-designers illustration-style <product> |
Define illustration visual language and application rules. |
/product-designers motion-system <product> |
Define duration tokens, easing vocabulary, and reduced motion. |
/product-designers pattern-library <pattern> |
Structure pattern library entries with context and examples. |
/product-designers theming-system <product> |
Design theming for brand variants and dark mode. |
/product-designers dark-mode-design <interface> |
Adapt color, contrast, and elevation for dark mode. |
/product-designers readable-measure <typography> |
Set optimal line lengths for readability. |
/product-designers interface-design <product> |
Craft-first design for SaaS apps, dashboards, and tools. |
/product-designers interfaces-that-feel <interface> |
Apply emotional resonance to technically correct but flat UIs. |
/product-designers information-architecture <product> |
Design structure, hierarchy, and navigation model. |
/product-designers navigation-patterns <product> |
Select navigation patterns by task and platform. |
/product-designers visual-hierarchy <screen> |
Establish hierarchy through size, weight, and color. |
/product-designers responsive-design <product> |
Adaptive layouts across all screen sizes. |
/product-designers form-design <form> |
Design forms that minimize friction and prevent errors. |
/product-designers loading-states <component> |
Design skeleton and progressive reveal patterns. |
/product-designers error-handling-ux <flow> |
Design error prevention and recovery experiences. |
/product-designers onboarding-design <product> |
First-run experiences that reach value fast. |
/product-designers search-ux <product> |
Design search with findability and failure recovery. |
/product-designers feedback-patterns <product> |
Confirmations, status updates, and notifications. |
/product-designers data-visualization <data> |
Clear, accessible charts and data displays. |
/product-designers animation-principles <interface> |
Apply animation principles to UI motion. |
/product-designers gesture-patterns <touch interface> |
Design gesture interactions for touch and pointer. |
/product-designers micro-interaction-spec <action> |
Specify micro-interactions with trigger, rules, and feedback. |
/product-designers state-machine <component> |
Model UI behavior as finite state machines. |
/product-designers localization-design <product> |
Design for multiple languages and writing directions. |
/product-designers critique-affordance <screen> |
Critique what looks clickable and CTA clarity. |
/product-designers critique-brand-consistency <screen> |
Critique brand against mood and token definitions. |
/product-designers critique-color <screen> |
Critique contrast, palette, and colour accessibility. |
/product-designers critique-composition <screen> |
Critique balance, whitespace, and gestalt. |
/product-designers critique-information-density <screen> |
Critique cognitive load and content prioritisation. |
/product-designers critique-typography <screen> |
Critique scale, readability, and token compliance. |
/product-designers critique-visual-hierarchy <screen> |
Critique entry point, eye flow, and emphasis. |
/product-designers accessibility-audit <product> |
WCAG audit with severity ratings and remediation steps. |
/product-designers accessibility-test-plan <feature> |
Testing plan covering assistive technologies and WCAG. |
/product-designers a-b-test-design <hypothesis> |
Design A/B tests with metrics and sample sizes. |
/product-designers heuristic-evaluation <product> |
Expert evaluation using Nielsen's heuristics. |
/product-designers usability-test-plan <feature> |
Test plan with tasks, metrics, and facilitation guide. |
/product-designers click-test-plan <navigation> |
First-click tests for navigation findability. |
/product-designers test-scenario <feature> |
Structured usability test scenarios ready to run. |
/product-designers design-qa-checklist <release> |
QA checklist for design implementation accuracy. |
/product-designers design-debt-audit <product> |
Identify and prioritize design inconsistencies. |
/product-designers prototype-strategy <question> |
Choose the right fidelity and prototyping method. |
/product-designers component-spec <component> |
Props, states, variants, and accessibility specification. |
/product-designers handoff-spec <design> |
Dev handoff with measurements, behaviors, and edge cases. |
/product-designers design-rationale <decision> |
Rationale connecting decisions to user needs and goals. |
/product-designers design-review-process <team> |
Review gates with criteria and approval workflows. |
/product-designers design-critique <design> |
Facilitate structured critique sessions. |
/product-designers documentation-template <pattern> |
Generate documentation templates for components. |
/product-designers wireframe-spec <screen> |
Wireframe spec with content priority and annotations. |
/product-designers anydesign <URL or image> |
Extract design system from any visual source. |
/product-designers case-study <project> |
Portfolio-ready design case studies. |
/product-designers presentation-deck <project> |
Compelling design presentations for stakeholders. |
/product-designers service-blueprint <service> |
Map frontstage, backstage, and supporting infrastructure. |
/product-designers team-workflow <team> |
Design team rituals, task management, and tooling. |
/product-designers version-control-strategy <files> |
Version control for design files and libraries. |
/product-designers design-system-governance <system> |
Contribution models, versioning, and deprecation. |
/product-designers design-system-adoption <system> |
Drive design system adoption across teams. |
/product-designers design-sprint-plan <challenge> |
Plan design sprints from brief to prototype. |
/product-designers design-negotiation <context> |
Advocate for design with evidence and shared goals. |
/product-designers ux-writing <screen> |
Microcopy, error messages, empty states, and CTAs. |
/product-designers ux-researcher-designer <context> |
Full UX research and design toolkit. |
These skills are built for technical teams who care about being discoverable by AI, not just by Google:
- DevTool & infrastructure startups measuring whether their docs are LLM-citable
- AI-agent and LLM platforms that need their API/SDK docs parsed correctly by agents
- Developer marketing & DevRel teams running SEO + GEO audits without a dedicated SEO hire
- Technical content teams producing briefs and benchmarking content against competitors
- Founders who want a fast, honest read on their AI visibility before investing in it
- Claude Code, Claude Desktop, or Claude.ai
- Python 3.10+
- Node.js with
npx(to run the DataForSEO MCP server locally) - A DataForSEO API account — only for the live-search skills:
growth-report,blog-post-counter,api-docs-quality-report
| Docs Auditor | Growth Report |
|---|---|
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dev-gtm-claude-skills/
├── assets/ # Logos, images, and GIFs for this README
├── skills/
│ ├── docs-auditor/
│ │ ├── SKILL.md # Agent instructions (Claude reads this)
│ │ ├── README.md # Human-facing usage docs
│ │ └── references/ # Scoring guide, widget template, fetch strategy
│ ├── sdk-docs-auditor/
│ ├── api-docs-quality-report/
│ ├── growth-report/
│ ├── blog-post-counter/
│ ├── brief-outline-generator/
│ ├── llms-txt-checker/
│ ├── orphan-pages-internal-linking-opportunities/
│ ├── no-outlinks-audit/
│ └── dev-marketing-prospector/
├── marketing-skills/ # 28 full-funnel developer-marketing skills
│ ├── seo-audit/
│ ├── content-strategy/
│ ├── cro/
│ ├── emails/
│ └── … # ad-creative, ads, pricing, launch, and more
├── notion-skills/ # 7 personal-productivity and workflow skills (/notion)
│ ├── capture/ # brain-dump organizer
│ ├── inbox/ # email triage system
│ ├── reflect/ # mid-conversation reassessment
│ ├── workflow-builder/ # multi-agent workflow script generator
│ ├── content-brief/ # keyword → SEO brief → Notion
│ ├── claude-md-starter/ # repo scanner + CLAUDE.md generator
│ └── meeting-notes/ # structured meeting summaries
├── writing-skills/ # 30 blog/content-engine sub-skills (/blog) + 4 standalone
│ ├── blog/ # orchestrator
│ ├── blog-write/
│ ├── blog-analyze/
│ ├── ogilvy-copywriting/ # standalone: sales-driven copy
│ ├── social-media-posts/ # standalone: per-platform social posts
│ ├── reddit-comments/ # standalone: on-brand Reddit replies
│ ├── stop-slop/ # standalone: strip AI writing tells
│ └── … # rewrite, brief, schema, translate, and more
├── seo-skills/ # 25 SEO sub-skills (/seo) + geo-seo-claude + 8 extensions
│ ├── seo/ # orchestrator
│ ├── seo-audit/ # full-site audit (installs as seo-audit-full)
│ ├── seo-technical/
│ ├── seo-geo/
│ ├── geo-seo-claude/ # standalone SEO/GEO/AEO optimizer (own scripts)
│ ├── extensions/ # 8 optional MCP extensions (dataforseo, firecrawl, …)
│ └── … # schema, local, maps, backlinks, cluster, and more
├── agents/ # blog + 18 SEO specialist subagents (Task subagents)
├── data/ # shared data (e.g., google-updates.json)
├── scripts/ # shared blog + SEO scripts + multi-tool installers
└── README.md
Are these Claude skills free? Yes, every skill is free and MIT-licensed. No license fees, no paywalls.
Do I need Claude Code? No. Skills run in Claude Code, Claude Desktop, or Claude.ai. Desktop and web use the ZIP upload method above.
Which skills need API keys?
Most need none. Only the live-search skills (growth-report, blog-post-counter, api-docs-quality-report) use DataForSEO, and the internal-linking skills (orphan-pages…, no-outlinks-audit) use Ahrefs.
How is this different from a standard SEO audit tool? Traditional tools optimize for Google crawlers. These skills are built for developer documentation and AI discoverability. They check whether your docs can be parsed, cited, and recommended by LLMs.
How often do new skills ship? Regularly. Star or watch the repo to get notified.
To add a skill, create a folder under skills/:
skills/your-skill-name/
├── SKILL.md # Required: agent instructions
├── README.md # Required: human-facing docs
├── requirements.txt # If the skill has Python dependencies
└── references/ # Templates, scoring guides, or other reference files
SKILL.md must include a frontmatter block:
---
name: your-skill-name
description: >
One paragraph describing exactly when Claude should activate this skill.
Write it to match the natural language a user would use.
---The description field is what Claude uses to decide when to activate the skill — be specific about trigger phrases and input formats. Open a PR with your skill folder and a one-line summary.
MIT — see LICENSE.
Infrasity is a developer-marketing agency for DevTools, AI-agent platforms, and B2B SaaS. We help technical products get found, parsed, and cited by AI systems.
🌐 infrasity.com · 🔗 LinkedIn · 📸 Instagram
Want a GEO audit of your own docs? → infrasity.com/claude-skills







