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HPV self-testing UR findings: unhappy paths, reminders and nudges#485

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HPV self-testing UR findings: unhappy paths, reminders and nudges#485
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Added user research findings for HPV self-testing: unhappy paths, reminders and nudges

Created a new document detailing user research findings on unhappy paths, reminders, and nudges for HPV self-testing.
Added images and findings related to invitation, reminder, error screens and nudges for HPV self testing participants.
@edwardhorsford edwardhorsford temporarily deployed to dsps-design-danjohnston-yfnfvu April 28, 2026 12:49 Inactive
@danjohnstonUX danjohnstonUX changed the title Danjohnston ux patch 1 HPV self-testing UR findings: unhappy paths, reminders and nudges Apr 28, 2026
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@Laboni1Paul Laboni1Paul left a comment

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Left just a couple of observations :)

We tested the following journey points:

- Letter invitation to take part in HPV self-testing
- Reminder (second invitation, sent 28 days after initial invite)
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Maybe minor, but should it be in order from invitation, to first nudge, then reminder, then third nudge?

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This could be the terminology being confusing (which is worth knowing), but this is in order already:

  • a reminder is sent after the initial invite but before the participant has started the journey
  • the nudges are sent once the participant has started the journey but not completed it, and again once the kit has been received to prompt the participant to return it (if they haven't already)

Comment thread app/hpv-self-testing/2025/08/ur-unhappy-paths-reminders-and-nudges/index.md Outdated
@danjohnstonUX danjohnstonUX temporarily deployed to dsps-design-danjohnston-yfnfvu April 30, 2026 11:43 Inactive
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@ralph-hawkins ralph-hawkins left a comment

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Hey – looks good and like its been reviewed, but there's a couple of minor points and i'd following the ONS terms for ethnicity.

---
title: August User Research - Unhappy paths, reminders and nudges
description: Highlighting findings from the user research sessions conducted on unhappy paths, reminders and nudges.
date: 2025-08-31
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can you make this today's date please?

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Sure, wasn't sure if it needed to be backdated given it's an older post 👍


- Letter invitation to take part in HPV self-testing
- Reminder (second invitation, sent 28 days after initial invite)
- 1st nudge (24 hours after starting but not completing the journey)
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can you use "First"

- Letter invitation to take part in HPV self-testing
- Reminder (second invitation, sent 28 days after initial invite)
- 1st nudge (24 hours after starting but not completing the journey)
- 3rd nudge (72 hours after receiving the kit, prompting sample return)
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Can you use "Third" – is there a second nudge?

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Will do. There is a second, but it wasn't tested as the content/context is similar to the first nudge, just at a different time frame.

Comment thread app/hpv-self-testing/2025/08/ur-unhappy-paths-reminders-and-nudges/index.md Outdated
Comment on lines +44 to +48
- Asian/British Indian - 20%
- Asian/British Pakistani - 20%
- Black/British Caribbean - 20%
- White British, Irish - 20%
- Another white background, Romanian - 20%
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Comment thread app/hpv-self-testing/2025/08/ur-unhappy-paths-reminders-and-nudges/index.md Outdated
Co-authored-by: Ralph Hawkins <info@ralphhawkins.co.uk>
@danjohnstonUX danjohnstonUX temporarily deployed to dsps-design-danjohnston-yfnfvu May 1, 2026 14:00 Inactive
Updated the date and refined ethnicity categories in the user research findings.
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4 participants