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Project State

Active Project

  • name: none
  • repo_path:
  • owner:
  • started_on:
  • goal (1 sentence):

Current Stage

  • stage: idle
  • last_command_run: /finish-off
  • status: done
  • active_issue: none

Active Work

  • active_branch: main
  • last_commit:
  • open_pr_link:
  • environments: local

Quality Gates

  • create_issue: done — issue-008 created. Nykaa Fashion Hyper-Personalized Discovery Feed. First-hand nykaa.com audit (12 surfaces) as primary signal. Zero personalization gap confirmed. Hypothesis: affinity-weighted 40/30/20/10 ranking engine lifts homepage-to-PDP CVR by 15–25% for logged-in cohort. Saved to experiments/ideas/issue-008.md.
  • explore: done — Recommendation: Build. Problem is critical, gap is unserved in Nykaa's context. MVP proposed: Rule-based "For You" shelf (historical affinity + real-time intent), excluding complex ML models and cold-start UX for V1. Saved to experiments/exploration/exploration-008.md.
  • create_plan: done — plan-008.md + manifest-008.json created. Architecture: Next.js 16, Neon DB (3 tables), rule-based scoring (affinity 0.6 + intent 0.4), PostHog for A/B and telemetry. 12 implementation tasks.
  • execute_plan: done — Phase 1 (Core Engine): apps/nykaa-personalisation built, Neon DB ready, 5 API routes, affinity scoring live. Phase 2 (P2P & Conversions): PDP UI implemented with dynamic routing ([id]), ingest-event API enhanced for add_to_cart tracking. Update: Fixed missing backend agent logic by adding GET /api/catalog/product/[id] route and refactoring PDP to use server-side fetch for foolproof integration.
    • deslop (issue-008): done — extracted duplicated scoreProduct into shared score-product.ts module.
    • review (issue-008): done — Fixed missing SHELF_CLICK tracking and reduced latency in rerank route.
    • qa_test (issue-008): done — PASS. 2 medium UX issues fixed. Results saved to experiments/results/qa-test-008.md.
    • metric_plan (issue-008): done — metric-plan-008.md created. North Star: Add-to-Cart Rate Lift (+10% target).
    • deploy_check (issue-008): done — APPROVED. Sentry configured, PR #7 created.
    • postmortem (issue-008): done — 5 systemic issues identified. Root cause: architecture under-specification. Result saved to experiments/results/postmortem-008.md.
    • learning (issue-008): done — 4 engineering rules extracted. knowledge/engineering-lessons.md updated. CODEBASE-CONTEXT.md written. Full pipeline cycle for issue-008 complete.
  • deslop: done — 9 restatement comments removed, 1 dead prop removed, PostHog events parallelised
  • review: done — all items fixed, build passes
  • peer_review: done — all items fixed; EC1 localStorage guard on ControlGroupSimulator, PA1 split test/control orders in North Star section, RR1 DEMO_SECRET header on reorder-events, AC1 reminder_sent=false filter on dashboard query, AC2 DO NOTHING write-once cohort. Build clean.
  • qa_test: done — PASS. 2 medium findings (QA1: reminders/opened unguarded DB call, QA2: PostHog failure causes worker 500 + undercount). No high-risk blockers. Fix QA1+QA2 before demo run. Results saved to experiments/results/qa-test-006.md.
  • metric_plan: done — metric-plan-006.md created. North Star: 21-day repeat purchase rate lift (test vs. control, +10pp target). 7 events verified wired. 3 missing error-path events flagged for production. Ground-truth queries defined against reorder_events + experiment_cohorts tables.
  • deploy_check: done — APPROVED. README created, .env.local.example completed (added DEMO_SECRET, NEXT_PUBLIC_DEMO_SECRET, EXPERIMENT_END_DATE). QA1+QA2 verified fixed. Build clean (TypeScript, 9 routes, 1.35s). Manual step: apply schema.sql in Neon SQL Editor before first deploy. Result saved to experiments/results/deploy-check-006.md.
  • postmortem: done — 7 systemic issues identified across 4 agents. Key rules: worker endpoint auth required at architecture stage, single emission source for North Star events, orderId-as-DB-key fidelity, localStorage+DB deduplication for simulation tools, PostHog Promise.allSettled with per-call catch in workers, README+.env.local.example as execute-plan deliverables (not deploy-check fixes), error-path telemetry required during execute-plan. Prompt autopsy targets: execute-plan (single emission, telemetry resilience, error-path events), backend-architect-agent (worker auth, URL ID fidelity, simulation idempotency), peer-review-agent (demo simulation tool reload guard), qa-agent (telemetry unavailability failure simulation). Result saved to experiments/results/postmortem-006.md.
  • learning: done — 7 engineering rules extracted. knowledge/engineering-lessons.md and knowledge/prompt-library.md updated. Agent files updated: backend-architect-agent.md (items 4–7 in Mandatory Pre-Approval Checklist), peer-review-agent.md (Step 5 simulation idempotency + URL ID fidelity checks), qa-agent.md (Telemetry Unavailability Test + Failure Telemetry Verification), code-review-agent.md (PostHog dual-emission critical check), commands/execute-plan.md (Sections 6–8). CODEBASE-CONTEXT.md written to apps/ozi-reorder/. Full pipeline cycle for issue-006 complete.

Pending Queue

  • none

Blockers

  • none

Decisions Log (append-only)

  • 2026-03-05: Chose PostgreSQL via Supabase because relational model fits users → digests → processed_emails structure
  • 2026-03-05: Chose monolith + cron worker over microservices because MVP speed is the priority
  • 2026-03-05: Excluded reply-from-WhatsApp from MVP because it adds OAuth write scope complexity and is not needed to validate core hypothesis
  • 2026-03-05: [project closed] AI PM Portfolio Generator — stage was create-issue, archived to run Gmail WhatsApp Notifier as active project
  • 2026-03-05: Built as single Next.js app (API routes + frontend + cron endpoint) instead of splitting across Vercel + Railway for MVP simplicity
  • 2026-03-05: Used lazy Supabase client via Proxy to allow builds without env vars present
  • 2026-03-06: Fixed review items — encrypted OAuth tokens (AES-256-GCM), mandatory cron auth, batched Gmail API, parallel cron processing, bounded processed_emails query, Google token revocation on disconnect
  • 2026-03-06: Fixed round-2 review items — OAuth CSRF state param, cron error propagation (throw + 500), frequency validation on cron endpoint, JWT fallback removal + lazy init
  • 2026-03-06: Peer review must-fix items — E1 (conditional refresh token upsert), A1 (RLS policies on all tables), S1 (processed_emails TTL cleanup via pg_cron + app-level)
  • 2026-03-07: Performed second round of adversarial /peer-review yielding new issues S1 (Serverless timeout), E1 (Failed summaries loop), R1 (Twilio failed send user pausing), R2 (SPOF API), and A1 (Synchronous batch cron execution). Result saved to experiments/results/peer-review-2.md
  • 2026-03-07: Fixed PR 2 blockers — implemented decoupled worker API for parallel individual user crons, added permanent error detection for Twilio to prevent false-pausing, and added fallback mock digests for when Gemini AI fails completely.
  • 2026-03-07: Performed manual /qa-test yielding two high risks: Infinite Pagination Loop leading to Vercel timeouts and Shallow Email Context (snippet only). Result saved to experiments/results/qa-test.md.
  • 2026-03-07: Fixed QA blockers — capped Gmail pagination to 5 pages with newer_than:30d, and extracted full text/plain body payloads to improve AI context.
  • 2026-03-07: Re-ran /qa-test validation. High-risk blockers verified fixed. Proceeding to /metric-plan.
  • 2026-03-07: Executed /metric-plan. Defined 'Daily Summary Read Rate' as the North Star. Outlined PostHog integration and Twilio Webhooks to track the Core Onboarding and Daily Engagement funnels. Result saved to experiments/results/metric-plan.md.
  • 2026-03-07: Executed /deploy-check validation. High-risk failures detected: Supabase DB schema is not initialized and PostHog/Twilio webhooks are missing. Result saved to experiments/results/deploy-check.md.
  • 2026-03-07: Fixed deployment blockers. Applied schema.sql logic manually via Supabase editor, mitigating the schema deficit. Added posthog-js locally for web events (landing_page_view) and posthog-node for server-side metrics (digest_sent, setup_completed). Ready to re-run /deploy-check.
  • 2026-03-07: Re-ran /deploy-check validation. Production NextJS compilation successful with Database and Telemetries properly bundled. Finalized deployments and advanced to /postmortem.
  • 2026-03-07: Executed /postmortem. Analyzed infinite loops, telemetry failures, and single-point-of-failure deployment architecture. Outlined overarching system rules on Async Fan-outs and upfront PostHog integrations. MVP marked completed. Result saved to experiments/results/postmortem.md.
  • 2026-03-07: Executed /learning. Extracted 6 engineering rules and 3 product rules from postmortem and result files. Written to knowledge/engineering-lessons.md, knowledge/product-lessons.md, and knowledge/prompt-library.md. Full pipeline cycle for issue-002 complete.
  • 2026-03-08: AI Personal Finance Advisor (issue-003) — Completed postmortem and learning execution. Extracted rules on serverless promise suspension, cron query batching, and UX fallbacks for media/0-spend. Full pipeline cycle for issue-003 complete.
  • 2026-03-11: Project Clarity (PM To-Do List MVP, issue-004) set as active project.
  • 2026-03-11: Completed /review for Clarity MVP. Applied critical limits (taskText max 500 chars, GET limit 100) and graceful UI error fallbacks to prevent abuse and handle Gemini potential failures.
  • 2026-03-11: Completed /peer-review for Clarity MVP. Implemented MUST-FIX items: added PUT endpoint for persistent state, and added fallback AI parsing to prevent data loss if Gemini returns invalid JSON.
  • 2026-03-11: Completed /qa-test for Clarity MVP. Validated system reliability against missing payloads, network drops, empty strings, and long initial load times. Results logged to experiments/results/qa-test-004.md.
  • 2026-03-11: Completed /metric-plan for Clarity MVP. Defined "Tasks Categorized per User" as North Star. Outlined PostHog integration linking frontend submission funnels with backend ai_latency_ms and fallback alerts. Results logged to experiments/results/metric-plan-004.md.
  • 2026-03-11: Completed /deploy-check. Verified Next.js production builds via npm run build and integrated PostHog telemetry across frontend (posthog-js) and backend (posthog-node). Approved for deployment.
  • 2026-03-11: Completed /learning. Extracted 4 engineering rules and 1 product rule. Full pipeline cycle for Project Clarity (issue-004) complete.
  • 2026-03-19: SMB Feature Bundling Engine (issue-005) created. Target user: B2B SaaS PM selling into Indian SMB market. Core hypothesis: custom feature bundle + value-based pricing proposal reduces deal cycle and inconsistent pricing.
  • 2026-03-19: Executed /explore for issue-005. Recommendation: Build. Problem is real and gap is unoccupied at the right weight class. Central risk: PM trust in AI-generated INR pricing proposals. MVP = feature selection board + Gemini structured output for price + pitch. Saved to experiments/exploration/exploration-005.md.
  • 2026-03-19: Executed /create-plan for issue-005. Architecture: single Next.js monolith, Neon DB (serverless PostgreSQL via @neondatabase/serverless), no auth. Gemini 2.5 Flash with structured output JSON schema for INR pricing + email pitch. 10-feature whitelist to prevent prompt injection. bundle_sessions table tracks selected_features + pitch_copied. PostHog for bundle_generated and pitch_copied events. 20-task implementation plan. Saved to experiments/plans/plan-005.md.
  • 2026-03-19: Chose Neon DB over Supabase because no auth is needed — Neon is lighter (connection string only, no client SDK, no RLS setup) and @neondatabase/serverless works natively in Vercel serverless functions via HTTP without a connection pool.
  • 2026-03-19: Executed /execute-plan for issue-005. Implemented full apps/smb-bundler Next.js app: FeatureBoard with 10-item catalogue, POST /api/generate-proposal (whitelist validation + Gemini 2.5 Flash structured output + Neon insert), PATCH /api/bundle-sessions/[id]/copied, PostHog server (bundle_generated) and client (pitch_copied) telemetry. DB failure non-blocking. All 20 tasks complete.
  • 2026-03-19: Executed /deslop for issue-005. No naming, complexity, hallucination, or standards violations found. Removed 11 restatement comments across gemini.ts, route.ts, EmailPitchCard.tsx, FeatureCard.tsx, page.tsx. Removed 1 dead guard (!disabled &&) from FeatureCard.tsx onClick. Ready for /review.
  • 2026-03-19: Executed /review for issue-005. Approved. No critical issues or architecture violations. 1 required fix before deploy: S1 rate limiting on /api/generate-proposal (Gemini cost abuse). Low items: Q1 roi_points length not validated, Q2 "unknown" sessionId contaminates PostHog, Q3 posthog.__loaded is internal API, P1 sequential DB+PostHog awaits (parallelisable). Proceeding to /peer-review.
  • 2026-03-19: Executed /peer-review for issue-005. BLOCKED. 3 must-fix items: RR1 (sessionId="unknown" fallback corrupts PostHog analytics and causes 400 on PATCH — fix: pre-generate crypto.randomUUID()), RR2 (no Gemini timeout — add AbortController 9s + JSON 504), PA3 ([First Name] literal placeholder in copied pitch with no UI affordance). Additional: S1 rate limiting still required. Result saved to experiments/results/peer-review-005.md.
  • 2026-03-19: Fixed all 4 peer-review blockers. RR1: pre-generate crypto.randomUUID() before DB insert in route.ts + db.ts accepts caller-supplied id. RR2: Promise.race with 9s timeout in gemini.ts, returns JSON 504 on timeout. PA3: amber warning note added to EmailPitchCard above pitch text. S1: in-memory rate limiter (5 req/60s per IP) added to route.ts. TypeScript clean. peer_review gate: approved.
  • 2026-03-19: Executed /qa-test for issue-005. BLOCKED. QA1 (required): silent clipboard failure in EmailPitchCard.tsx — empty catch block gives PM zero feedback if copy fails during live sales call. Additional findings: QA2 stale proposal visible after feature toggle (medium), QA3 sequential DB+PostHog awaits (medium), QA4-6 low severity items. Results saved to experiments/results/qa-test-005.md.
  • 2026-03-19: Fixed QA1 — clipboard copy now tries navigator.clipboard first, falls back to document.execCommand, and shows "Copy failed — please select manually" inline error with red button state if both fail. qa_test gate: approved.
  • 2026-03-19: Executed /metric-plan for issue-005. North Star: Pitch Copy Rate (>50% of sessions). Supporting: latency p95, Gemini failure rate, feature distribution in copied sessions, daily volume. 3 missing events before deploy: proposal_generation_failed, proposal_generation_timeout, proposal_generation_rate_limited. Ground-truth analytics via bundle_sessions.pitch_copied in Neon DB. Result saved to experiments/results/metric-plan-005.md.
  • 2026-03-19: Executed /postmortem for issue-005. 5 systemic issues identified. Root cause: architecture under-specification (backend-architect-agent missing Mandatory Pre-Approval Checklist). Key rules: rate limit unauthenticated paid-API endpoints at architecture stage, pre-generate sessionId before DB ops, AbortController ≤9s on all Gemini calls, clipboard fallback required, error-path telemetry required during /execute-plan. Prompt autopsy targets: backend-architect-agent (mandatory checklist), peer-review-agent (Step 4 exactness), execute-plan command (error-path telemetry requirement). Result saved to experiments/results/postmortem-005.md.
  • 2026-03-19: Executed /learning for issue-005. Extracted 4 engineering rules (rate limiting, sessionId ordering, Gemini timeout, clipboard fallback) and 1 process lesson. Written to knowledge/engineering-lessons.md, knowledge/prompt-library.md, knowledge/coding-standards.md. Agent files updated: backend-architect-agent.md (Mandatory Pre-Approval Checklist), peer-review-agent.md (Step 4 exactness), commands/execute-plan.md (Telemetry Completeness Requirement). CODEBASE-CONTEXT.md written to apps/smb-bundler/. Full pipeline cycle for issue-005 complete.
  • 2026-03-19: Executed /deploy-check for issue-005. Initially BLOCKED — 4 missing telemetry events (proposal_generation_failed, proposal_generation_timeout, proposal_generation_rate_limited, landing_page_viewed). Added all 4 events: 3 server-side in posthog.ts + wired into route.ts catch/timeout/rate-limit branches; landing_page_viewed via useEffect in page.tsx. Build passes clean (3.2s, TypeScript clean). Manual step: apply schema.sql in Neon SQL Editor before first deploy. APPROVED. Result saved to experiments/results/deploy-check-005.md.
  • 2026-03-20: Ozi Reorder Experiment (issue-006) created. Target user: parents of 0–3 year olds in Delhi-NCR; sub-segments: emergency, routine replenishment, first-time. Core hypothesis: timely reorder reminder (Day 18–20 post-delivery) + one-tap pre-filled cart repeat order will improve repeat purchase rate within 21 days by removing memory friction. Demo script created at experiments/demos/ozi-reorder-demo.md — 6-screen founder walkthrough with opening/closing narration.
  • 2026-03-20: Executed /explore for issue-006. Recommendation: Build. Problem confirmed — dark-store churn driven by absence of re-engagement, not delivery failure. Competitive gap: no quick-commerce player uses consumption-cycle-aware push timing. MVP: push trigger (Day 18–20 post order_delivered) + pre-filled cart deep link + 7 events + 50/50 control group. Saved to experiments/exploration/exploration-006.md.
  • 2026-03-21: Peer review pass 2 complete. APPROVED for QA. All 3 prior MUST FIX items verified fixed. New medium items: EC1 (ControlGroupSimulator non-idempotent across page refreshes — control conversions inflate), PA1 (getOrdersPlacedCount excludes control group — one-sided dashboard), RR1 (reorder-events unauthenticated — metric fabrication risk during demo). Two low items: AC1 (eligible orders dashboard shows processed orders), AC2 (write-once cohort footgun). Fix medium items before founder demo, not required for QA. Result saved to experiments/results/peer-review-006.md.
  • 2026-03-21: Fixed all peer-review blockers. RR1: created /api/orders/[orderId] route using getOrderByOrderId — reorder page now fetches by the specific triggering orderId. EC1: flipped markReminderSent before insertReminder to eliminate duplicate-reminder risk on partial DB failure. PA1: added ControlGroupSimulator component to dashboard — control-group users can simulate organic orders, firing control_order_placed to PostHog + DB. Also fixed medium items: S1 (DISTINCT ON user_id in getEligibleOrders), EC2 (localStorage deduplication for reminder_opened), RR2 (EXPERIMENT_END_DATE guard in reorder-trigger). Build clean. peer_review gate: approved.
  • 2026-03-21: Executed /qa-test for issue-006. PASS. No high-risk blockers. Core demo flow verified end-to-end. 2 medium findings: QA1 (reminders/opened route — no try/catch on markReminderOpened, unhandled 500 on invalid UUID), QA2 (worker PostHog failure throws from Promise.all — returns 500, trigger undercounts remindersSent even though DB state is correct). 3 low findings (fire-and-forget reminder_opened fetch, sequential insertMockOrders loop, funnel conversion denominator unlabeled). Fix QA1+QA2 before demo run. Results saved to experiments/results/qa-test-006.md.
  • 2026-03-21: Executed /metric-plan for issue-006. North Star: 21-day repeat purchase rate lift (test vs. control, +10pp target). Supporting: notification open rate (>25%), post-open conversion (>40%), cart→checkout (>60%), cron reliability (>98%), opt-out guardrail (<5%). All 7 events verified wired with correct properties and locations. Funnel: reminder_triggered → reminder_delivered → reminder_opened → cart_prefilled → checkout_started → order_placed. 3 missing error-path events identified for production (reminder_trigger_failed, cron_run_completed, experiment_ended). Ground-truth SQL queries defined. Result saved to experiments/results/metric-plan-006.md.
  • 2026-03-21: Executed /deploy-check for issue-006. Initially BLOCKED — README missing, .env.local.example missing DEMO_SECRET/NEXT_PUBLIC_DEMO_SECRET/EXPERIMENT_END_DATE. Fixed: created apps/ozi-reorder/README.md (all 9 required sections), updated .env.local.example with 3 missing vars. QA1+QA2 verified fixed in code. Build clean (TypeScript, 9 routes, 1.35s). Vercel cron configured (09:00 UTC daily). Schema.sql idempotent (5 tables). APPROVED. Manual step: apply schema.sql in Neon SQL Editor before first deploy. Result saved to experiments/results/deploy-check-006.md.
  • 2026-03-21: Executed /learning for issue-006. Extracted 7 engineering rules (worker auth, single emission source, URL ID fidelity, simulation idempotency, PostHog worker resilience, README deliverable, error-path telemetry). Written to knowledge/engineering-lessons.md, knowledge/prompt-library.md. Agent files updated: backend-architect-agent.md (items 4–7 added to Mandatory Pre-Approval Checklist), peer-review-agent.md (simulation tool idempotency + URL ID fidelity added to Step 5), qa-agent.md (Telemetry Unavailability Test + Failure Telemetry Verification added to Step 3), code-review-agent.md (PostHog dual-emission check added to Step 4), commands/execute-plan.md (Single Emission Source Rule + expanded Telemetry Completeness + Execute-Plan Completion Checklist added as Steps 7–8). CODEBASE-CONTEXT.md written to apps/ozi-reorder/. Full pipeline cycle for issue-006 complete.
  • 2026-03-21: Executed /postmortem for issue-006. 7 systemic issues identified. Root causes: missing worker auth at architecture spec level, no single-emission-source rule for North Star events, URL ID lookup fidelity not enforced in architecture, component-state-only idempotency on simulation tools, PostHog calls in Promise.all without per-call catch, README/env as deploy-check retrofits instead of execute-plan deliverables (3rd consecutive cycle), error-path telemetry consistently absent. Prompt autopsy targets: execute-plan command (3 fixes), backend-architect-agent (3 fixes), peer-review-agent (1 fix), qa-agent (1 fix). Result saved to experiments/results/postmortem-006.md.
  • 2026-03-21: Executed /peer-review for issue-006. BLOCKED. 3 must-fix items: RR1 (orderId in deep link is decorative — page fetches last-essential by userId instead of the specific order, wrong product shown if user has newer essential order), EC1 (insertReminder + markReminderSent sequential without transaction — partial failure causes duplicate reminder on next cron run), PA1 (control group has no conversion measurement path — control_order_placed event exists in schema/API but nothing emits it, North Star unmeasurable). Medium: S1 (multi-SKU users get duplicate reminders — no per-user deduplication), EC2 (reminder_opened inflates on page refresh), RR2 (no experiment end date guard). Result saved to experiments/results/peer-review-006.md.
  • 2026-03-21: Executed /review for issue-006. BLOCKED. 2 critical issues: C1 (worker endpoint unprotected — anyone can corrupt cohort/reminder data), C2 (order_placed fires twice — server via /api/reorder-events + client useEffect — corrupts North Star metric). Medium: Q1 (reminder_opened fires for null reminderId). Low: Q2 (insertCronRun outside try/catch), Q3 (hardcoded demo orderId). Pre-production: S1 (userId from URL, no ownership check). Must fix C1 and C2 before proceeding.
  • 2026-03-21: Executed /deslop for issue-006. No naming, complexity, or hallucination violations. Removed 9 restatement comments across reorder-trigger, reorder-worker, reorder/[orderId]/page.tsx, ReorderProductCard.tsx, and page.tsx. Removed unused skuCategory prop from ReorderProductCard (dead code). Parallelised independent PostHog event calls in reorder-worker (Promise.all). Build clean. Ready for /review.
  • 2026-03-20: Executed /execute-plan for issue-006. Built apps/ozi-reorder Next.js app: experiment dashboard (cohort split, funnel stats, eligible orders table, cron run log, "Run Trigger Now" button), POST /api/reorder-trigger (cron master, LIMIT 500, Promise.allSettled fan-out), POST /api/reorder-worker (deterministic cohort assign, reminders_sent insert, reminder_triggered + reminder_delivered PostHog events), GET /api/order-history/[userId]/last-essential, POST /api/reorder-events, /reorder/[orderId] page (reminder_opened, cart_prefilled, checkout_started, order_placed events), POST /api/seed with 15 mock baby essential orders (Pampers, MamyPoko, Huggies, Himalaya, Johnson's). All 7 PostHog events wired. Neon DB with 5 tables. TypeScript clean, build passes (8 dynamic routes). Decision: Option B for both trigger (cron fan-out) and repeat order path (lightweight reorder screen).
  • 2026-03-20: Executed /create-plan for issue-006. Architecture: experiment instrumentation layer (not standalone app). Two Option A/B decision gates: (1) trigger — event-based workflow tooling vs. cron fan-out; (2) repeat order path — pre-filled cart deep link vs. lightweight /reorder/:orderId screen. 4 new DB tables (experiment_cohorts, reminders_sent, reorder_events, cron_runs). 7 required PostHog events. 25 implementation tasks. North Star: 21-day repeat purchase rate test vs. control (+10pp target). Decision gate with Ozi engineering required before sprint start. Saved to experiments/plans/plan-006.md. Demo Screen 4 updated with Option A/B framing. Recommendation: Build. Problem is real and confirmed — dark-store churn is driven by absence of re-engagement, not delivery failure. Competitive gap: no quick-commerce player uses consumption-cycle-aware push timing. Primary risks: push infra event-trigger capability and pre-filled cart deep link feasibility must be confirmed with Ozi engineering before sprint scope is committed. MVP: push trigger (Day 18–20 post order_delivered) + pre-filled cart deep link + 7 events + 50/50 control group. Saved to experiments/exploration/exploration-006.md. Target user: parents of 0–3 year olds in Delhi-NCR; sub-segments: emergency, routine replenishment, first-time. Core hypothesis: timely reorder reminder (Day 18–20 post-delivery) + one-tap pre-filled cart repeat order will improve repeat purchase rate within 21 days by removing memory friction. Demo script created at experiments/demos/ozi-reorder-demo.md — 6-screen founder walkthrough with opening/closing narration.
  • 2026-03-27: Executed /create-plan for issue-008. Architecture: Next.js 16 (App Router), Neon DB (serverless PostgreSQL), rule-based scoring engine (0.6 affinity + 0.4 intent). 3 tables (experiment_cohorts, user_affinity_profiles, session_events). 4 API routes. Deterministic SHA-256 A/B cohort split. 10 PostHog events. 12 implementation tasks. Saved to experiments/plans/plan-008.md + experiments/plans/manifest-008.json.
  • 2026-03-27: Executed /execute-plan for issue-008. Built apps/nykaa-personalisation: Neon DB project created (fancy-morning-92870210), 3 tables + 5 indexes applied. 5 API routes (GET shelf, POST ingest-event, GET rerank, POST rebuild-affinity, POST seed). 4 services (CohortService with SHA-256 cohort, PersonalisationService, RerankEngine, AffinityBuilder). Frontend: ForYouShelf with 500ms timeout fallback, ShelfSkeleton, ProductCard, useIntentTracker (sessionStorage FIFO + async ingest), demo user switcher (5 users with different affinities), search page with re-ranking + personalised badge. PostHog: 10 events wired (5 server-side, 5 client-side), all with single emission source. Rate limiting on shelf + rerank routes. Auth: base64 JWT for user routes, CRON_SECRET for admin routes. TypeScript clean, npm run build passes. README.md + .env.local.example created. Database choice: Neon DB over Supabase (no auth SDK needed, lighter setup).
  • 2026-03-28: Executed /review for issue-008. Approved with 2 fixes committed: 1 critical bug fixed (missing shelf_click event added to ingest-event server route per single source rule) and 1 performance improvement (parallelized catalog search and cohort lookup in rerank route). Dual-emission check passed. SQL injection safe via parameterized queries. Proceeding to peer-review.
  • 2026-03-21: [ARCHIVED] issue-007 (Order Reliability & Support Escape Hatch) — explored for demonstration purposes only. No sprint committed, no app built. Artifacts preserved: experiments/ideas/issue-007.md, experiments/exploration/exploration-007.md. Pipeline reset to idle.
  • 2026-03-28: Executed /peer-review round 2 for issue-008. APPROVED. All 6 prior findings verified fixed: RR1 (AffinityBuilder batched Promise.allSettled), EC1 (AB_EXPERIMENT_SALT server-only), AC1 (fire-and-forget PostHog in user-facing routes), EC2 (search reads ?user= param), EC3 (control returns 'default'), RR2 (ingest-event rate limited). Challenge mode: no new blocking assumptions. 2 low items noted: L1 (rerank still returns real cohort label vs shelf's 'default'), L2 (EDITORIAL_PRODUCTS positional slice undocumented). Ready for /qa-test. Result saved to experiments/results/peer-review-008-r2.md.
  • 2026-03-28: Executed /peer-review for issue-008. BLOCKED. 3 must-fix items: RR1 (AffinityBuilder sequential processing — will timeout at scale, needs batched SQL or Promise.allSettled), EC1 (NEXT_PUBLIC_AB_EXPERIMENT_SALT exposes A/B salt to client — rename to server-only), AC1 (PostHog await flush() in user-facing routes adds 200-500ms latency, causes false client-side timeouts corrupting experiment measurement — make fire-and-forget). Medium: EC2 (search page ignores homepage user selection), EC3 (control cohort label exposed in API response), RR2 (ingest-event has no rate limiting). Result saved to experiments/results/peer-review-008.md.
  • 2026-03-21: Executed /explore for issue-007. Recommendation: Build. Problem confirmed — compound trust failure (ghost-support 86% abandonment + no cancel button) is entirely product-fixable. Competitive scan: delay alerts and in-window cancel are now category standard (Blinkit, Swiggy Instamart) but no competitor solves post-dispatch escape. Unserved gap: honest delay alert + cancel request after dispatch. MVP: in-app delay alert (>15 min past ETA) + cancel-as-ops-queue-request + WhatsApp deep link escalation. Pre-sprint dependencies: ops cancel policy + order status API access. Do not wait — build demo with simulated delay state in parallel. Saved to experiments/exploration/exploration-007.md.
  • 2026-03-21: Executed /create-issue for issue-007. Source: Play Store scrape (85 reviews, 18×1★) + 30 synthetic Freshdesk tickets (apps/ozi-insights/data/freshdesk-synthetic.json). Analysis: support-ghost priority score 26.9 (#1), delivery-delay 23.2 (#2), compound failure identified (86% ghost rate, 14% resolution rate on support tickets). Issue: Order Reliability & Support Escape Hatch. Hypothesis: proactive delay alert + self-serve cancel/reschedule + non-chat escalation breaks the UX trap that converts every late delivery into a 1-star churn event.
  • 2026-03-21: Executed /learning for issue-006. 7 engineering rules extracted and written to knowledge/engineering-lessons.md + knowledge/prompt-library.md. Agent files updated: backend-architect-agent.md (Mandatory Pre-Approval Checklist items 4–7: worker auth, URL ID fidelity, simulation idempotency, North Star comparison display), peer-review-agent.md (Step 5: simulation tool idempotency check + URL ID fidelity check), qa-agent.md (Error Scenario Testing: Telemetry Unavailability Test + Failure Telemetry Verification), code-review-agent.md (Security Review: PostHog dual-emission critical check), commands/execute-plan.md (Section 6 telemetry resilience + error-path events, Section 7 single emission source rule, Section 8 completion checklist). CODEBASE-CONTEXT.md written to apps/ozi-reorder/. Full pipeline cycle for issue-006 complete.
  • 2026-03-28: Executed /qa-test for issue-008. PASS. Validated robustness of PostHog drop logic and DB connection failovers. 2 medium UX issues identified: unprotected JSON parse and missing AbortController. Proceeding to /metric-plan. Result saved to experiments/results/qa-test-008.md.
  • 2026-03-28: Executed /metric-plan for issue-008. North Star: Add-to-Cart Rate Lift defined.
  • 2026-03-28: Executed /deploy-check for issue-008. Resolved README missing details and configured Sentry for error tracking. Automated PR #7 created successfully.
  • 2026-03-28: [ARCHIVED] Nykaa Hyper-Personalized Style Concierge (issue-008) — Full pipeline cycle complete. Final fix: added backend PDP API route and server-side fetch logic. All quality gates passed. Pipeline reset to idle.

Links

  • linear_enabled: true
  • linear_team_id: 70aea0d1-a706-481f-a0b7-3e636709ba77
  • linear_team: Vijaypmworkspace
  • linear_project_id:
  • linear_project:
  • linear_project_url:
  • linear_root_issue_id:
  • linear_root_issue_identifier:
  • linear_cycle:
  • linear_sync_map_path:
  • linear_last_sync: 2026-04-01T07:41:00.000Z
  • linear_sync_status: retroactive-sync-complete — issues 002–006 + 008 synced to Linear (Done). Sync maps written to experiments/linear-sync/. Issue 007 skipped (exploration-only, no sprint).
  • docs_home: experiments/ideas/issue-007.md
  • demo:
  • analytics_dashboard:
  • data: apps/ozi-insights/data/freshdesk-synthetic.json