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Example Brand Guide

Canonical source for the Example identity. Replace each placeholder before publishing the first consumer.

Identity

Describe what Example is, who it serves, and what it must not be confused with.

Mark

Document primary mark, clear space, minimum size, and approved variants.

Color

Role Light Dark Usage
Paper #f5f5f0 #151515 Page surfaces
Ink #151515 #f5f5f0 Primary content
Muted #666660 #aaa9a0 Supporting content
Line #d0d0c8 #3a3a36 Borders and rules
Accent #6cff8f #6cff8f Focus and emphasis

Typography

Document font families, weights, scale, tracking, and fallback behavior.

Composition

Document spacing, layout, shape, imagery, and data-visualization rules.

Motion

Document purposeful transitions and reduced-motion behavior.

Voice

Document preferred vocabulary, sentence style, capitalization, and examples.